home-care
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The Healthcare Holding Company Building a Front Door That Opens at Home
True Ventures Group is assembling home care, remote monitoring and virtual medicine under one roof - a practical bet that the hardest part of healthcare is often what happens between appointments.
The Soap Chain With a Factory Hidden in Every Store
Buff City Soap turned fresh production into retail theater - then used scent, franchising and laundry care to push a handmade idea beyond the bath.
The $7.3 Billion Company You Can't Buy Stock In
Two friends from Michigan turned a biodegradable cleaner and a handshake into the world's biggest direct-selling company. Seven decades later, Amway still refuses to sell a single share.
The Company Behind the Stretchy Band Every Physical Therapist Owns
One rubber band changed how the world does rehab. Performance Health has spent the decades since turning recovery into an inventory - roughly 2,000 employees, $700 million in revenue, and a catalog that reaches from the training table to the VA hospital.
The Company Behind the Van in Your Driveway
Authority Brands has assembled 15 familiar home-service businesses under one quiet operating system. The bet is simple: keep the trucks local, but make the machinery behind them national.
The 137-Year-Old Care Company Building a Home for Every Stage of Ageing
Montefiore began with one communal home in 1889. Today it is trying to solve a more modern problem: how to let people change the level of support they receive without losing the routines, relationships and dignity that make life feel like their own.
Vestacy
Advent International carved four household cleaning icons out of Reckitt, handed them to a former Louis Vuitton chief, and told 3,000 people to act like founders. The result is Vestacy - a $4.8 billion bet that old brands can learn new speed.
Unilever
The 96-year-old owner of Dove, Hellmann's and Knorr just cut its ice cream loose and bet everything on 30 brands. Inside the biggest reset in modern consumer goods.
MochaCare
MochaCare is a San Francisco startup in Y Combinator's Winter 2026 batch that runs the back office of home care agencies. It pairs AI agents with human operators to handle hiring, scheduling, and client intake end to end, so agency owners can spend less time on operations and more time growing and serving their communities.
TrueCare24
TrueCare24 is a nationwide health and wellness platform that connects families and employers with vetted, on-demand healthcare providers - at home, on-site, or virtually. Founded in 2016 and backed by 500 Startups, its AI-driven marketplace handles scheduling, provider matching, replacements, payroll and taxes, offering senior home care, behavioral health counseling, on-site flu and COVID-19 vaccination, workplace testing, and telehealth across all 50 states, while cutting the typical cost of care from $25+ an hour to roughly $10-18.
Tuktu Care Inc.
Tuktu Care is a Canadian agetech marketplace that uses an AI-driven matching algorithm to pair seniors and families with vetted local companions and service providers. Founded in Vancouver in 2022 after founder Rustam Sengupta's father was diagnosed with dementia, the on-demand platform covers everything from companionship and transportation to housekeeping, overnight care, and post-hospital recovery - typically at 30-40% less than the cost of traditional agencies. A Techstars Future of Longevity company, Tuktu has served 6,000+ customers and built a network of 300+ care providers across Canada, and in March 2026 expanded into the United States with a statewide launch in Vermont.
Homecourt
Homecourt is a luxury home and personal care brand founded in 2022 by actress Courteney Cox and beauty-industry veteran Sarah Jahnke. It applies beauty-grade standards to everyday household products, selling non-toxic, plant-based, fine-fragrance cleaning sprays, candles, body care and laundry products through its own site and retailers including Nordstrom, Bluemercury, Revolve and Amazon. The company raised an $8 million Series A in October 2025 led by CULT Capital after doubling revenue every year with a famously tiny team.
NeoLife International
NeoLife International is a Santa Clara, California whole-food nutrition company founded in 1958 by Jerry Brassfield. For more than six decades it has built non-GMO supplements, weight-management products, skin care and earth-friendly home care that are sold through a network of independent distributors in over 50 countries. Its formulas are vetted by the NeoLife Scientific Advisory Board, founded in 1976 by toxicologist Arthur Furst, Ph.D. Today the founder's daughter, Kendra Brassfield, runs the company as CEO.
zennya health
Zennya Health is a Philippine-based on-demand home healthcare platform that dispatches nurses, doctors, and wellness professionals directly to patients' homes, offices, and hotels. Founded in 2015 and powered by AI-guided care protocols, Zennya has completed over 600,000 service visits across Metro Manila and Metro Cebu, making professional medical care as easy to book as a rideshare.