healthcare-marketplace
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General Medicine Wants Patients to Shop Their Way to Power
A $120 million round led by a16z backs a healthcare store built around upfront prices and patient choice. The test is whether a better checkout can also deliver better access to care.
The Dietitian Was There. The Insurance Card Was the Problem.
Fay turned an overlooked piece of health care into a working marketplace: give dietitians the tools to accept insurance, and patients can finally find them. The clever part is administrative, not nutritional.
The Four-Shift Job Interview
Roo began with a simple staffing question: who can cover Tuesday? Its more interesting answer is that a few shifts can tell a hospital and a veterinarian more than a stack of interviews.
Iman Abuzeid Put the Job Interview in Reverse
A physician heard hospitals complain they could not find nurses, while nurses complained hospitals would not call back. Her answer was to make the employers do the chasing.
The $97 Dental Staffing Bet: Let the Office and Hygienist Cut Out the Middleman
Cloud Dentistry turned the dental temp agency into a searchable marketplace. The clever part is not the app - it is who gets control, who pays, and which old fees disappear.
Ben Camp Is Building the Search Engine for a Decision Nobody Wants to Get Wrong
A seminary student wandered into digital marketing and found a problem worth a decade. Now Ben Camp is turning the internet's noisiest doorway into a calmer, more useful place to choose care.
Patrick Nelli Put a CFO’s Spreadsheet at the Front Door of Primary Care
A physics graduate became a healthcare investor, an IPO-era CFO, and finally a founder. His bet is elegantly financial: pay independent doctors for value, give employees a real choice, and let better primary care earn its place on the spreadsheet.
The $299 Seoul Checkup: How Himedi Turned Healthcare Friction Into a Concierge Business
A routine physical in America can feel like an appetizer. Himedi sells the Korean alternative - dozens of tests in one morning - then handles the translation, booking and nerves around it.
Examedi
Examedi is a Latin American digital health company that sends nurses and lab technicians to patients' homes to draw blood, run medical tests, give vaccines and connect people to doctors - booked in minutes through an app or website. Founded in Chile in 2021 and shaped in Y Combinator's Summer 2021 batch, it built logistics software to route clinicians the way a delivery app routes drivers, then expanded from COVID-era PCR tests into a broader home-health marketplace spanning lab work, telemedicine, nutrition, kinesiology and mental health across Chile and Mexico.
Healthengine
Healthengine is Australia's largest consumer healthcare marketplace, connecting millions of patients with thousands of GPs, dentists, allied health providers, specialists and pharmacies through a single online booking platform. Founded in 2006 in Perth by frustrated doctors, it lets people find, compare and book health appointments 24/7, while giving practices tools for online bookings, SMS reminders, recalls, reviews and patient engagement. More than 74 million appointments have been booked through the platform.
Victor Zhou
Victor Zhou is the co-founder and CEO of Klarity Health, a digital healthcare marketplace he started in 2020 to connect patients with independent, licensed telehealth providers. A UCLA graduate and repeat founder who previously built and sold Sentinel Tec, Zhou has grown Klarity to serve hundreds of thousands of patients across 45+ states and launched Kiwi Health, a SaaS growth platform for private practices, backed by investors including Mucker Capital, Atypical Ventures, and Zoom founder Eric Yuan.
Klarity Health
Klarity Health is a U.S. telehealth marketplace that connects patients with thousands of independent, licensed and board-certified providers for affordable online care across mental health, ADHD, weight loss, primary care and more than 200 conditions. Founded in 2020 during the COVID-19 mental health surge, the company pairs a consumer-facing appointment platform with software, marketing and back-office tools that let solo practitioners run profitable virtual practices - an operating model it extended in 2025 with the launch of Kiwi Health, a growth and engagement SaaS built for private providers.
TrueCare24
TrueCare24 is a nationwide health and wellness platform that connects families and employers with vetted, on-demand healthcare providers - at home, on-site, or virtually. Founded in 2016 and backed by 500 Startups, its AI-driven marketplace handles scheduling, provider matching, replacements, payroll and taxes, offering senior home care, behavioral health counseling, on-site flu and COVID-19 vaccination, workplace testing, and telehealth across all 50 states, while cutting the typical cost of care from $25+ an hour to roughly $10-18.
Robert Page
Robert Page is the CEO and founder of Pulse Protocol (formerly MedRepublic), a Los Angeles healthcare marketplace and B2B SaaS platform that helps clinics and facilitators run medical-travel businesses - matching patients to vetted providers, automating coordination, payments and marketing. A global-health operator since 2000, he previously built MedToGo International, co-authored three industry guidebooks, took MedRepublic into TechCrunch Disrupt's top 25 startups of 2016, and graduated from Amplify LA's accelerator. His through-line is unglamorous but stubborn: transparent pricing, quality control, and giving patients real options.
Coral Care
Coral Care is a Cambridge, Massachusetts based pediatric therapy company that brings licensed speech, occupational and physical therapists into children's homes, with services covered by insurance. Founded in 2023 by Jen Wirt after she ran into the system's long waitlists trying to get help for her own daughter, the company now operates a network of more than 600 clinicians across nine states.
David Goldhill
David Goldhill is the co-founder and CEO of Sesame, a cash-pay online marketplace where patients buy doctor visits, labs, and prescriptions at fixed prices with no insurance in between. A former entertainment executive who ran the Game Show Network for a decade, he turned healthcare critic after his father died of a hospital-acquired infection, wrote the 2009 Atlantic cover story 'How American Health Care Killed My Father' and the book 'Catastrophic Care,' then built the company that tries to fix what he spent years writing about. He chairs the board of the patient-safety nonprofit Leapfrog Group and is a senior fellow at the Manhattan Institute.
Carrum Health
Carrum Health is a value-based healthcare marketplace that connects self-insured employers directly to top regional providers through bundled, upfront payments for surgery, cancer care, and other planned procedures. Founded in 2014, it pairs Centers of Excellence with a guided patient app to deliver transparent pricing and better outcomes.