gen-z-marketing
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Olly Emery Markets Gaming by Listening Before He Speaks
A surprise Red Bull offer diverted Olly Emery from agricultural science into a career spent studying attention. At GameSquare, his work asks a deceptively simple question: how can a brand join gaming culture without interrupting it?
Craig Brommers Writes the Marketing Plan - Then Leaves Room for the Plot Twist
At American Eagle, the veteran retail marketer treats culture like a live signal, keeps part of the budget ready for surprise, and measures the commotion at the cash register.
Carly Gomez Is Teaching a Foam Clog to Tell Stories
Crocs' chief marketing officer built her career from the shop floor up. Now she is turning charms, creators and tiny serialized dramas into a practical lesson in how brands earn attention.
Alex Kronman Put the College Newspaper Back on the Media Plan
He found a market hiding in plain sight: thousands of campus outlets, millions of hard-to-reach students, and an advertising system still powered by phone calls. His fix began at the editor's desk.
Clint Runge Built an Agency That Refuses to Grow Old
He started with architecture, a $500 car-wash idea and the nerve to learn in public. Nearly three decades later, Archrival is joining Havas Play without surrendering the Midwestern character that made it useful.
Kyle Watson Turned a Fitness Niche Into a Brand Built for Everywhere
She learned marketing in stores, stadiums and scrappy beverage teams. Now Kyle Watson is protecting three distinct brand identities while turning community attention into durable growth.
Lee Sterling
She bet a 3,600-person retail empire on a simple idea: the mall never actually died. It just needed a better story - and a Simple Minds song.
Jenny Campbell
Jenny Campbell is a Los Angeles-based brand, performance and growth marketing executive who has spent more than two decades moving between advertising agencies and the brands they serve. She began at Wieden+Kennedy, spent over seven years at Nike working across Nike Women's, brand innovation and the Nike+ ecosystem as senior global brand director, then became managing director at 72andSunny, where clients included adidas, Google, Starbucks, Uber and eBay. In September 2018 she joined Tinder as chief marketing officer, and in November 2020 Kate Spade New York named her CMO with a brief spanning brand marketing, direct-to-consumer engagement and digital. She later served as interim head of creative at Athleta and is currently interim chief marketing officer at Frank & Eileen, the woman-owned, B Corp-certified apparel brand in downtown Los Angeles. A Morehead-Cain Scholar and 1995 journalism graduate of UNC-Chapel Hill, she has served on the board of MAKERS and mentors young women entering the industry.
Joon Silverstein
Joon Silverstein is the Chief Marketing Officer of Coach, the New York leather goods house inside Tapestry Inc., and the founder of Coachtopia, the circular sub-brand she launched in 2023 to build luxury products out of what the industry usually throws away. She trained first as a cultural anthropologist - a BA from Columbia, fieldwork as a Fulbright Fellow - then added an MBA from Harvard Business School and a stint at The Boston Consulting Group before leading change at Louis Vuitton and Victoria's Secret. She joined Coach in 2014 as SVP of Global Customer Experience and worked her way through digital, ecommerce, creative, sustainability and North America marketing before being elevated to CMO in January 2025. Her signature move is treating consumers as collaborators rather than targets: Coach's spring 2026 'Explore Your Story' campaign was co-created with Gen Z communities from the US to China, and the brand posted 25% revenue growth in fiscal Q2 2026 on the back of its strongest new-customer acquisition on record. She gave a TED Talk at TEDNext 2024 arguing that waste is a human invention, not a law of nature.
Julia Collier
Julia Collier is the Chief Marketing Officer of J.Crew, a role she took up on January 6, 2025 after five years helping build SKIMS from pre-launch into a cultural fixture. British by upbringing and New York-based by trade, she holds a master's in History of Art and English Literature from the University of Edinburgh and has spent close to two decades across fashion brands and agencies, including Rugby Ralph Lauren, Nicola Formichetti Studio, Wednesday Agency and A.L.C. At SKIMS she built a 40-person marketing organization and drove partnerships with the NBA, WNBA and USA Basketball plus collaborations with Fendi, Swarovski and Dolce & Gabbana. At J.Crew she reports to CEO Libby Wadle and oversees brand marketing and brand creative, arguing that brands should behave like entertainers and media companies rather than catalogs. Her first major campaign, 'The Next Rollneck Generation' (September 2025), reportedly lifted Google searches for the J.Crew rollneck by 900% in a week and was named to the Glossy 50 in 2025.
Onney Crawley
Onney Crawley is the Chief Marketing Officer of Goodwill Industries International, where she leads brand management, creative, digital, public relations, consumer insights and corporate communications across roughly 3,300 stores and hundreds of job service centers. A University of Michigan MBA, she built a career growing billion-dollar brands at General Mills, Kellogg, Mars/Wrigley, Sears and Serta Simmons Bedding before turning her marketing firepower toward a 122-year-old mission brand and its unlikely rise as a Gen Z thrift obsession.
Stacy Doren
Stacy Doren is Executive Vice President and Chief Marketing Officer of Journeys, the teen footwear retailer owned by Genesco. She stepped into her first CMO role in August 2024 after a 24-year run at Levi Strauss & Co., where she spent a decade leading marketing for the Americas and helped return the Levi's brand to the center of youth culture. At Journeys she is rebuilding the brand's marketing foundation for a Gen Z audience that is making the mall cool again.
Wendy Kula
Wendy Kula is a sports and consumer-brand marketing executive who was named Chief Marketing Officer of Saucony in May 2026. A former Stanford lacrosse player with more than two decades in the industry, she most recently served as vice president of women's brand marketing for North America at Nike, where she led the brand's Super Bowl return with the 'So Win' campaign and the launch of A'ja Wilson's signature shoe. Before Nike she built relevance for American Eagle's Aerie and scaled MISSION, the cooling-technology company co-founded by Serena Williams and Dwyane Wade. At Saucony she oversees global brand marketing, digital, creative, and go-to-market strategy across performance and lifestyle running.