gen-z-marketing
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The 17-Hour Advertising Agency
Day One Agency built a 185-person business around a small, inconvenient truth: on the internet, a good idea can expire before the meeting about the meeting. Its answer is part newsroom, part studio, and part paid group chat.
The Dot That Makes the Chaos Useful
CHAO.S PR is a small New York agency built around a very modern wager: the best campaign is an event, a camera set and a cultural translation desk at the same time.
The Most Valuable Ad on Campus Is a Student With 30 Seconds
MarkitAds spent years selling the familiar machinery of modern marketing. Then it found a harder-to-fake unit of attention: one student, one conversation, one verified signup.
The Startup That Turned 2,300 College Newspapers Into One Checkout
A former college newspaper editor got tired of cold-calling campuses one at a time. So he built the switchboard - and turned 2,300 student media outlets into a single ad buy for brands chasing 20 million students.