fashion-ecommerce
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Nicolas Capuono and the Business of the Moment After Buy
The DAILYLOOK chief executive built his career in the unglamorous minutes after checkout - where a return, a late parcel or one useful conversation can decide whether a customer ever comes back.
Sky Xu Built a Fashion Machine. Then He Finally Stepped Into View.
For years, SHEIN's founder let software, suppliers and parcels do the talking. In 2026, the quiet architect of ultra-fast fashion walked onstage - just as the private machine he built entered public life.
The Little Clothes That Grew Too Fast
Peek Kids made children's clothing with an adult eye for detail - then discovered that a beloved brand, 21 stores and nearly $29 million in sales could still add up to a losing business. Its second life explains the difference between growing a company and preserving what customers actually came for.
Myntra wants to dress you before you know what to wear
The Indian fashion marketplace once shut its website to force a mobile future. Now it is chasing a more human problem: finding the right outfit, then getting it to you while the occasion still matters.
Alix Coucardon Learned to Market Without Silos
After 14 years in consumer brands, Alix Coucardon arrived at Adore Me with a full marketing playbook. Four years later, her sharper lesson is that customers never see the org chart.
Lamoda Built a Fashion Store. Then It Built the Road to Your Door.
The Moscow retailer’s real product is not a dress, a sneaker or even an app. It is the machinery that makes buying fashion online feel less like a wager on size, taste and delivery.
Coolmate Made Men’s Shopping Boring - Then Built a Growth Machine
The Hanoi startup removed the browsing, bargaining and return anxiety from buying basics. Now it is testing whether a frictionless menswear formula can travel across categories, storefronts and borders.
THE ICONIC Is Building the Wardrobe Behind the Buy Button
Australia's online fashion fixture is no longer just a very large shop. Its next act connects inventory, logistics, loyalty, retail media and circular services into one regional operating system.
L’AGENCE Built a $100 Million Online Closet One Pair of Jeans at a Time
The Los Angeles label turned premium denim into a wardrobe system - then used wholesale reach, celebrity stylists and a fast-growing online store to move from one Melrose boutique to a global retail footprint.
SHEIN Turned the Fitting Room Into a Feedback Loop
The $40 billion fashion machine does not begin with a runway forecast. It begins with a tiny batch, a live stream of clicks and a question repeated at industrial speed: should we make more?
The 30-Minute Cart That Built Brazil’s Fashion Treasure Hunt
Privalia turned surplus stock into appointment shopping. Now, under Brazilian ownership, the flash-sale pioneer is trying to become something larger without losing the thrill that made 20 million people sign up.
LUISAVIAROMA
A Florentine shop born in 1929 became an early luxury e-commerce operator, then opened a 1,000-square-meter New York flagship. LUISAVIAROMA's real product is not simply fashion - it is the edit, wrapped in service, spectacle and global logistics.