customer-loyalty
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Lauren Mannetti Built GNC's Marketing From the Inside Out
After learning the media business in Pittsburgh agencies, Lauren Mannetti moved inside an established retailer and rebuilt the marketing engine around customers, creative ownership and measurable growth.
Ray Harrison
After three decades in retail, Ray Harrison still begins with the same question: what will make the next stop easier, friendlier and worth repeating? His route from store director to Yesway's senior team explains why the answer lives in both the data and the aisle.
Rob Chumley
At Murphy USA, the former 7-Eleven innovation chief is turning millions of hurried fuel stops into a practical laboratory for loyalty, payments and customer experience.
Frank Berman
Frank Berman is the Executive Vice President and Chief Marketing Officer of Bloomingdale's, where he has spent his entire 30-plus year career - starting in 1991 as a housewares business manager and rising through buying and loyalty roles to lead marketing for the 150-plus-year-old luxury department store. He built his reputation on keeping the brand 'fun,' framing Bloomingdale's as a place to buy wants not needs, and steering high-profile experiential campaigns from rotating themed pop-ups to the Wicked-themed holiday takeover and the retailer's 150th anniversary gala.
Katherine Beede
Katherine Godfrey Beede is Executive Vice President and Chief Marketing Officer of The TJX Companies, the Framingham, Massachusetts off-price retail group behind T.J.Maxx, Marshalls, HomeGoods, Homesense, Sierra, Winners and TK Maxx. She stepped into the top marketing seat in February 2024 after roughly a quarter-century inside the company, having previously run marketing for HomeGoods, then T.J.Maxx, then the combined T.J.Maxx and Marshalls division known internally as MarMaxx. Before TJX she spent a decade on the agency side in Boston and Philadelphia, at shops including Hill Holliday, LevLane, Arnold Worldwide and Holland Mark Martin. Her remit now covers marketing for a roughly $60 billion retailer with more than 5,200 stores across nine countries, built on a business model that sells a shopping trip nobody can fully predict - the so-called treasure hunt. She keeps an unusually low public profile for a Fortune 100 CMO.
Leana Less
Leana Less is a global marketing leader who in 2024 became the first-ever Chief Marketing Officer in the 111-year history of Bealls, Inc., the family-owned Florida off-price retailer. A South African who built a 27-year career spanning MediaCom Africa, nearly 13 years at The Coca-Cola Company, global consumer marketing at Estee Lauder's Aveda, and a marketing transformation at Chico's FAS, she is known for turning marketing from a cost center into a growth engine across brand, ecommerce and loyalty. She describes herself as 'an activator' who refuses to wait for the green light.
Vivian Alhorn
Vivian Alhorn is Chief Marketing Officer at Torrid, the plus-size apparel retailer serving women in sizes 10 to 30. She joined Torrid in 2021 as VP of Digital Experience, was promoted to Chief Digital Officer in 2022, and stepped into the CMO seat in March 2023. Her career has moved through some of the country's most recognizable specialty retailers, including Gap Inc., Banana Republic, Pottery Barn, Sephora and Gymboree, giving her a rare mix of merchandising, ecommerce and brand fluency.
William White
William White is the Chief Marketing Officer of Walmart, a role he has held since May 2020. He leads customer insights, brand strategy, and full-funnel marketing for the world's largest retailer, and is credited with steering Walmart's marketing through the pandemic, launching Walmart+, and building the retailer into a more culturally and emotionally connected brand. Before Walmart he spent seven years at Target and nearly nine years at Coca-Cola, where he scaled Coke Zero into a billion-dollar brand. He ranked #4 on Forbes' 2024 list of the World's Most Influential CMOs.
Jack Sardinia
Jack Sardinia is the co-founder and CEO of FavorDrop, a Buffalo-based platform for sending time-bound digital gifts and promotions. He launched it in 2021 with his father, longtime Buffalo restaurateur Tim Sardinia, around a simple idea: buy a friend a drink at their favorite bar even when you cannot be there. What began as a consumer app for sending restaurant gift cards grew into a B2B customer-engagement tool used by car dealerships, marketing agencies, and home-services companies, with more than a million FavorDrops sent and a patent on the 'bounce back' that returns unredeemed gifts to the sender.
Viveka Hulyalkar
Viveka Hulyalkar is the co-founder and CEO of Beam Impact, a New York customer engagement and loyalty platform that lets shoppers direct a slice of everyday purchases to nonprofits at no extra cost. A McKinsey alum and Brown honors graduate, she set out to fix what she calls broken retention marketing by tying brand loyalty to the causes young consumers actually care about. Beam works with 130+ mission-driven brands including Instacart, IKEA and Roots Canada, and Hulyalkar's stated goal is to shift $10 billion from brands to high-impact nonprofits. She is a Forbes 30 Under 30 honoree in Social Impact.
Paul McKnight
Paul McKnight runs the North American arm of John Paul, the Paris-born concierge group that quietly answers the phone when private-jet calendars implode and Michelin reservations vanish. A career CFO turned chief executive, he is the operations spine behind a 600-concierge global network serving luxury brands and their highest-spending customers.
Abhimanyu Choudhary
Abhimanyu Choudhary is Co-Founder and Chief Sales Officer of Xoxoday, a B2B SaaS rewards, incentives, and loyalty platform serving 5,000+ enterprise clients across 175+ countries. After a decade-long career at Tata Steel rising to General Manager of Sales, he joined Xoxoday in 2018 to lead its commercial growth engine. Today, Xoxoday processes ~250,000 transactions daily and has raised over $100M in funding, most recently a Series C in January 2026 from Apis Partners and 57 Stars.
Kushal Agrawal
Kushal Agrawal is a co-founder and Chief Marketing Officer at Xoxoday, a B2B SaaS platform that powers rewards, recognition, and loyalty programs for 5,000+ businesses globally. He co-founded the company in 2012 at age 22, helping transform it from a consumer gifting startup called Giftxoxo into a global enterprise platform processing nearly 250,000 daily transactions across 75+ countries. An adventurer who has traveled to 70+ countries, Kushal brings an unconventional, storytelling-driven approach to building enterprise growth - serving simultaneously as angel investor and co-founder of multiple Xoxoday sub-brands including Empuls and Compass AI.
Sumit Khandelwal
Sumit Khandelwal is Co-Founder and CEO of Xoxoday, a global rewards, incentives, and loyalty technology platform he built from a borrowed desk in Bengaluru in 2012 into a profitable enterprise serving 5,000+ clients across 175+ countries, processing 250,000 transactions daily and surpassing $1 billion in cumulative GMV. A software engineer turned FMCG product manager turned SaaS founder, Sumit embodies the rare combination of technical grounding and brand-building instinct, steering Xoxoday through a Series C raise in January 2026 and eyeing a potential IPO by late 2027 or early 2028.