customer-journey
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Stop buying marketing by the piece.
Duct Tape Marketing sells a different starting point: find the constraint, write the strategy, and give the business a system it can own.
Space Auto wants your dealership to stop forgetting its customers
A car shopper can build a deal at midnight and still be asked to start again on Monday. Space Auto’s wager is that a shared customer record can make that small indignity disappear.
Heap and the Question Nobody Thought to Ask
A tracking plan asks you to decide what matters before anything happens. Heap built a business around a more forgiving idea: save the behavior, then ask the question.
The Fraud Check Came Too Late
Darwinium watches the whole digital journey, from first visit to payment, and makes risk decisions at the network edge. Its wager is simple: the revealing part of a scam often happens before the transaction.
WITH and the Expensive Problem of Almost-Aligned Brands
The Atlanta firm spent a decade learning that the costliest brand problem is rarely a bad logo. It is the inch of daylight between what a company says, what its people believe and what customers actually experience.
The Agency That Put a Dashboard Where the Pitch Deck Used to Be
FabCom’s real product is not an ad. It is a tightly wired system in which research, creative, code, media and measurement are forced to share the same room.
Ashleigh Cook Is Turning the Event Badge Into a Business Signal
The RainFocus CMO has spent nearly two decades making B2B marketing less episodic. Her playbook connects the handshake, the session choice and the follow-up into one customer journey without losing the human point of gathering.
Gupshup or Yellow.ai? Which One Keeps the Customer Whole
Both platforms promise one conversation across every channel. The real choice comes down to where identity lives, what survives a handoff, and whether the reporting can reconstruct the customer’s complete journey.
illumin Bet Its Company on a Canvas - Now Marketers Can See Where the Money Leaks
The Toronto ad-tech firm renamed itself after its biggest product bet: a visual map of the customer journey. After a bruising transition, the numbers are moving again - and the most useful lesson is not about AI, but when to change the plan.
Quantum Metric Found the Million-Dollar Bugs Hiding Between Your Dashboards
A checkout error looks tiny until someone prices the lost carts. Quantum Metric built a business turning digital friction into a number executives can act on - and is now asking an AI analyst to do the detective work.
Geraldine Tunnell
After two decades inside Dell, Gerri Tunnell is steering a global marketing organization through AI’s rewrite of the buying journey - while keeping human trust at the center.
DISTINCT Technologies, Inc
DISTINCT Technologies is a Fairfield, Connecticut startup building live data intelligence infrastructure that turns real-time consumer interactions at live events into measurable ROI. Its white-label SaaS platform captures what it calls Actionable Consumer Touchpoints (ACTs) from stadiums, activations, and experiences, then routes that data into brands' existing CRM and MarTech systems for unified measurement, predictive insight, and personalized follow-up. Founded in 2022 by former Major League Baseball and Audacy executive Jimmy McCloud, the SOC 2-certified company has raised $3.5M in seed funding.
ChurnZero
ChurnZero is a customer success platform that helps subscription and B2B SaaS businesses reduce churn and grow revenue from existing customers. It unifies customer data, health scores, automation playbooks, and AI agents so customer success teams can spot risk early, drive product adoption, and manage renewals and expansion at scale. Founded in 2015 and based in Washington, D.C., it serves thousands of customer-facing teams and is consistently ranked among the top-rated customer success tools on G2.
Knotch
Knotch is an independent content intelligence and optimization platform that helps enterprise marketers measure, prove and improve the performance of their content. Founded in New York in 2012, it grew from a consumer opinion app into a Fortune 500 martech vendor, and in 2025 rebuilt itself around AI agents - launching AgentC, an AI-staffed marketing service with outcomes-based pricing.
Justin Lehrbaum
Justin Lehrbaum is an Area Vice President at Adobe leading Customer Experience Orchestration, based in Portland, Oregon. Over 14 years in enterprise B2B sales, he climbed from a sports-industry account executive role to senior VP territory leadership at one of the world's most recognized software companies, spanning Bizible, Marketo, and multiple Adobe business units. A five-time President's Club achiever, he oversees Adobe's data-driven customer journey solutions that help enterprise brands orchestrate personalized experiences at scale.
Matt Lombardi
Matt Lombardi is the Global Vice President of Customer Experience at ServiceNow, where he leads the company's CX strategy for one of enterprise software's fastest-growing platforms. With over 17 years in business management and 9+ years specializing in customer experience, he has built and scaled CX programs across Fortune 500 companies including ADP and SAP Concur. In 2025, he was named to the Forbes World's Most Influential CMOs list, recognized for his work connecting customer satisfaction metrics directly to retention and revenue growth.
Taylor Carlson
Taylor Carlson is an Area Vice President at Adobe overseeing Customer Experience Orchestration, leading enterprise sales teams focused on AI-driven journey management and digital experience solutions. With a career arc spanning QA engineering at GameHouse to top-performing enterprise account executive at Bizible to VP leadership at Adobe, Carlson has built a reputation for closing complex enterprise deals and scaling high-performing revenue teams. Based in New York, they hold a BS in Information Science and Applied Mathematics from the University of Washington and a Certificate of Negotiation Mastery from Harvard Business School Online.