customer-journey
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Ashleigh Cook Is Turning the Event Badge Into a Business Signal
The RainFocus CMO has spent nearly two decades making B2B marketing less episodic. Her playbook connects the handshake, the session choice and the follow-up into one customer journey without losing the human point of gathering.
Geraldine Tunnell
After two decades inside Dell, Gerri Tunnell is steering a global marketing organization through AI’s rewrite of the buying journey - while keeping human trust at the center.
Justin Lehrbaum
Justin Lehrbaum is an Area Vice President at Adobe leading Customer Experience Orchestration, based in Portland, Oregon. Over 14 years in enterprise B2B sales, he climbed from a sports-industry account executive role to senior VP territory leadership at one of the world's most recognized software companies, spanning Bizible, Marketo, and multiple Adobe business units. A five-time President's Club achiever, he oversees Adobe's data-driven customer journey solutions that help enterprise brands orchestrate personalized experiences at scale.
Matt Lombardi
Matt Lombardi is the Global Vice President of Customer Experience at ServiceNow, where he leads the company's CX strategy for one of enterprise software's fastest-growing platforms. With over 17 years in business management and 9+ years specializing in customer experience, he has built and scaled CX programs across Fortune 500 companies including ADP and SAP Concur. In 2025, he was named to the Forbes World's Most Influential CMOs list, recognized for his work connecting customer satisfaction metrics directly to retention and revenue growth.
Taylor Carlson
Taylor Carlson is an Area Vice President at Adobe overseeing Customer Experience Orchestration, leading enterprise sales teams focused on AI-driven journey management and digital experience solutions. With a career arc spanning QA engineering at GameHouse to top-performing enterprise account executive at Bizible to VP leadership at Adobe, Carlson has built a reputation for closing complex enterprise deals and scaling high-performing revenue teams. Based in New York, they hold a BS in Information Science and Applied Mathematics from the University of Washington and a Certificate of Negotiation Mastery from Harvard Business School Online.