customer-insights
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Ginny Lobel Makes the Complicated Worth Hearing
Across 25 years of B2B marketing, Ginny Lobel has moved from circulation lists to AI-era data security without losing sight of the useful question: what does the customer need to understand next?
Emily He Listens for the Signal in the AI Noise
After more than two decades selling complex software, Gong's chief marketing officer has a plain test for artificial intelligence: does it help a company hear its customers and act on what they say?
Jennifer Zember Is Teaching Old Research to Answer New Questions
After two decades in B2B software, the Atlanta marketing executive has arrived at a deceptively human problem: companies keep forgetting what their customers already told them.
Madeline Turner Is Teaching Fundraising Software to Remember the Human
EverTrue's CMO built a career around a deceptively simple idea: better data matters most when it helps people pay better attention to one another.
Craig Brommers Writes the Marketing Plan - Then Leaves Room for the Plot Twist
At American Eagle, the veteran retail marketer treats culture like a live signal, keeps part of the budget ready for surprise, and measures the commotion at the cash register.
Stephan Sigaud Has Spent 30 Years Asking the Question Inside the Question
From a 1992 method for exposing the gap between employees and customers to today’s debates over AI and customer experience, the Phase 5 CMO has built a career around turning research into action.
Katy Bunn Is Making the Customer the Meeting’s Most Important Voice
After a decade helping Paycor grow from a regional HR company into a public business acquired by Paychex, Katy Bunn has a new brief: turn marketing from an order-taking function into a source of customer truth.
Devasena Rajamohan
Devasena Rajamohan is Corporate Vice President of Dynamics 365 Customer Experience Applications at Microsoft, leading global teams of product managers, engineers, and data scientists driving innovation across Customer Insights, Sales, Customer Service, and Copilot. With a career spanning over two decades in enterprise CRM and cloud software—including senior leadership at SAP and early engineering roles at TATA Infotech—she has shaped how large organizations deliver AI-powered customer engagement. Under her leadership, Microsoft earned recognition as a Leader in both the 2025 Gartner Magic Quadrant for CRM Customer Engagement Center and The Forrester Wave Customer Service Solutions Q1 2026.
Emily Ketchen
She spent 14 years selling other companies' ideas before she got to shape one of the world's biggest tech brands. Now she is trying to teach a 70,000-person company to market like it grew up online.
Joe VanDette
Joe VanDette built his career where data meets the store aisle. At National Vision, he is turning that discipline into a broader brand reset - one customer moment at a time.
Prayag Narula
Prayag Narula is the Co-Founder and CEO of Marvin (HeyMarvin), an AI-native customer insights platform that centralizes, analyzes, and shares qualitative research data for product and UX teams. A researcher-turned-entrepreneur, he previously co-founded LeadGenius (Y Combinator W2011), which raised over $30 million and grew to hundreds of employees before he stepped down to return to his roots in user-centric design. With a graduate research background spanning UC Berkeley's School of Information and Helsinki's Ubiquitous Interaction Group, Narula built Marvin alongside his brother Chirag Narula in 2020 — this time with AI baked in from the ground up. The platform now serves 4,000+ teams and 13,000+ users, including 10 Fortune 100 companies.