customer-community
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Kayla Fargo Put the Customer in the Marketing Meeting
After more than a decade marketing software, Kayla Fargo has settled on a disarmingly practical idea: give customers the room, skip the pitch, and listen closely enough to make the product story useful.
When the Shop’s Best Knowledge Walks Out at Five, Shawn LaVana Wants the System to Remember
After a career selling complicated software, ProShop ERP’s chief marketing officer has arrived at a wonderfully concrete brief: help precision manufacturers keep what their best people know.
Mark Boothe Turned a Rejected Internship Into a Career Built on People
The Domo CMO's career began with a rejection, survived an acquisition, and gathered momentum through a simple conviction: business gets better when customers and colleagues are treated like people, not entries in a funnel.
Adriana Gil Miner Has Spent a Career Making Data Speak. Now She Is Teaching Us Which Voices to Trust.
The arts-minded daughter of two engineers built her career finding human stories in numbers. At Pindrop, that instinct has led her to a harder question: what happens when a familiar voice is no longer proof of a familiar person?
Gretchen Eischen Makes Complicated Companies Easy to Understand
She studied language, learned procurement from the customer side, and found her calling in marketing. At Avetta, Gretchen Eischen is using the same skill again: turning complexity into a promise people can repeat.
Erika Brookes Has Spent 30 Years Learning How to Move Fast Without Losing the People
The EnergyCAP CMO learned her craft through dial-up, social media, SaaS and AI. Her parallel education came one mile at a time, on Atlanta’s roads and inside the community that keeps them busy.
Everybody Wants To Own Your Crowd
Uscreen, Bevy, Almabase, Personify, Zendesk and Gradual are all selling the same promise - a place to gather your people - and quietly disagreeing about who those people actually belong to.
Your Best Customers Live On Land You Don't Own
Six software companies - LearnWorlds, Open Social, Social Strata, Bevy, Forumbee and Bettermode - are selling the same quiet promise: stop renting your audience from Facebook and Discord, and build a community you actually keep.
Everyone Is Suddenly In The Business Of Belonging
From a Fortune 500 CRM to a solo podcaster's chat room, four very different companies are chasing the same prize - the crowd that keeps coming back. Here is how the fight for online community actually breaks down.
Everyone wants a community. Almost nobody owns theirs
Six platforms - from open-source Discourse to enterprise Khoros and Salesforce - are quietly fighting over the same thing: the conversations your customers have about you. Building that crowd turns out to be the easy part. Owning it is where it gets expensive.
Zapnito
A personalized community & knowledge hub for every customer.
Four Ways to Build an Online Community That Actually Sticks
Personify, ToucanTech, Discourse and Forumbee all promise to gather your people in one place - but they pick very different people. Here is how the community-software field splits, and how to read it before you sign anything.
Bettermode Wants Your Customers to Belong, Not Just Log In
Toronto's Bettermode - the platform once known as Tribe - is betting that the answer to churn isn't another support ticket, but a place where customers actually want to hang around.
Bevy Made Community a Line Item the Fortune 500 Pays For
Bevy started as software for running meetups. Now the Palo Alto company sells Twitch, Salesforce and Adobe on the idea that a well-run community is a measurable business asset - and it has just bolted a squad of AI agents onto the pitch.
Invision Community
For more than twenty years, a small team has quietly built one of the web's most enduring community platforms - the software behind forums you have almost certainly posted in without knowing its name.
Higher Logic
Engagement is changing. Make every connection count.
Gradual
Gradual is the seamless place to host events, educate and engage members, and grow your brand.
Bettermode
Launch fast with no code and turn engagement into measurable retention and growth.
Bevy
Bevy is an enterprise community engagement platform that helps large companies run events, forums, groups, and member programs from one system. Born out of Startup Grind's own struggle to coordinate hundreds of local chapters, Bevy now powers customer and developer communities for brands like Twitch, Salesforce, Adobe, Atlassian, and Notion, and has folded in the CMX professional network and AI 'agents' to help teams grow communities and prove their return on investment.