customer-community
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Kayla Fargo Put the Customer in the Marketing Meeting
After more than a decade marketing software, Kayla Fargo has settled on a disarmingly practical idea: give customers the room, skip the pitch, and listen closely enough to make the product story useful.
When the Shop’s Best Knowledge Walks Out at Five, Shawn LaVana Wants the System to Remember
After a career selling complicated software, ProShop ERP’s chief marketing officer has arrived at a wonderfully concrete brief: help precision manufacturers keep what their best people know.
Mark Boothe Turned a Rejected Internship Into a Career Built on People
The Domo CMO's career began with a rejection, survived an acquisition, and gathered momentum through a simple conviction: business gets better when customers and colleagues are treated like people, not entries in a funnel.
Adriana Gil Miner Has Spent a Career Making Data Speak. Now She Is Teaching Us Which Voices to Trust.
The arts-minded daughter of two engineers built her career finding human stories in numbers. At Pindrop, that instinct has led her to a harder question: what happens when a familiar voice is no longer proof of a familiar person?
Gretchen Eischen Makes Complicated Companies Easy to Understand
She studied language, learned procurement from the customer side, and found her calling in marketing. At Avetta, Gretchen Eischen is using the same skill again: turning complexity into a promise people can repeat.
Erika Brookes Has Spent 30 Years Learning How to Move Fast Without Losing the People
The EnergyCAP CMO learned her craft through dial-up, social media, SaaS and AI. Her parallel education came one mile at a time, on Atlanta’s roads and inside the community that keeps them busy.