content-operations
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Aprimo and the expensive art of finding what you already made
A campaign can stall over a missing file, an expired permission or an approval buried in email. Aprimo sells enterprises a way to keep those small problems from becoming very large bills.
The $21 Million Bet on a Faster Pharma Email
A drug campaign can spend months waiting for an email to clear review. Solstice built a system that makes the draft, checks the claims and learns from the result - then put an agency around it.
The Ad Was Fine. The Machinery Behind It Wasn’t.
Innervate began with a stubborn observation: ad technology had perfected the auction while neglecting the thing a person actually sees. Its answer is less a clever ad than a nervous system for making thousands of them behave.
Jesus Requena’s Anti-Marketing Bet: Make Content Machines Can Trust
After turning product signals into revenue at Unity, Algolia, Figma, and Hex, the former touring musician is testing a sharper idea at Sanity: in an AI-mediated web, clarity is distribution.
Skyword Built the Content Factory. AI Made the Plumbing Matter.
Before every brand had an AI writer, Skyword was solving the harder problem: getting strategy, experts, editors, approvals and measurement to behave like one system. Its second act is a test of whether that old machinery becomes more valuable when content gets nearly free to generate.
Smartling’s New Job Is Not Translation - It’s Making AI Safe for the World’s Biggest Brands
Generic AI made a translated sentence cheap. Smartling is betting that enterprises will still pay to make millions of those sentences accurate, on-brand, measurable and ready to publish.
Canto Built a Business on the File Nobody Can Find
AI made it cheap to create another image, video or campaign. Canto is betting companies will pay to remember which version they can actually use.
Markus Bereflod Is Rebuilding the Digital Agency Around the Work Nobody Sees
The Nansen Co-CEO has spent years arguing that digital progress begins with less glamorous work: clearer systems, smaller experiments, and teams that can actually talk to one another. Now that philosophy is shaping the agency’s move from AI pilots to working operations.
Stephen Midgley and the Plumbing Beneath the AI Promise
The MediaValet CMO has spent a career translating invisible systems into practical stories. His latest argument is blunt: AI will scale a marketing team’s foundations, including every crack already inside them.
AirOps
AirOps is a San Francisco-based software company that helps brands stay visible as search shifts from Google links to AI answer engines like ChatGPT, Perplexity, Gemini and Claude. Its platform combines visibility analytics with AI-assisted content creation and refresh workflows, letting marketing teams monitor how often they are cited by AI, find content gaps, and produce brand-consistent pages at scale. Founded in 2022 by Alex Halliday, Matt Hammel and Berna Gonzalez, AirOps raised a $40M Series B in November 2025 led by Greylock and counts Ramp, Webflow, Chime, Carta, Klaviyo and Kayak among its customers.
Evermed
Evermed is a New York-based health-tech company that helps medical associations and societies turn conference recordings and educational archives into Netflix-style, AI-personalized content libraries. Its software-plus-services model lets organizations launch and operate a branded on-demand education hub in roughly 90 days without expanding staff or wrestling with technology, while unlocking new revenue through subscriptions and industry sponsorships. Founded around 2018-2019 by Bozidar Jovicevic, MD, MBA and co-founder Elia Fedorovski, Evermed powers education libraries used by clinicians in more than 120 countries and partners with major U.S. medical associations including the American College of Cardiology, ACEP, CHEST, CAP and ASA.
Gradial
Gradial is a Seattle-based agentic AI company that automates the enterprise marketing 'content supply chain' - the dozen-plus manual steps between making content and getting it live. Its AI agents author, redesign, tag, QA, and orchestrate campaigns inside the tools marketing teams already use, such as Adobe Experience Manager, Salesforce, and Jira. Founded in 2023 by four Dartmouth graduates with backgrounds at SpaceX, Microsoft, and Point72, Gradial has raised roughly $53-55M and counts T-Mobile, Prudential, and Amazon among its customers.
Tenovos
Tenovos is a New York-based, AI-native content intelligence and digital asset management (DAM) platform that helps global brands find, activate, and measure their content across every channel. Built on a composable, AWS-based microservices architecture, it pairs traditional asset management with usage analytics and content effectiveness insights through three products - Tenovos DAM, Tenovos Glass, and Tenovos Connect - so marketing teams can see all their content and scale what actually works.
Corrine Sahli
Corrine (Corrie) Sahli is Area Vice President, Content Supply Chain - Enterprise Accounts at Adobe, based in Chicago. With 20+ years in SaaS sales and 15+ years in MarTech, she leads enterprise relationships around Adobe's content supply chain platform - helping major brands in CPG, retail, financial services, healthcare, and automotive scale personalized content production. A former VP at Sitecore and Kontent.ai, she is a recognized industry voice on content operations, composable DXP, and AI-driven marketing workflows.