concierge-medicine
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The Lanby
The Lanby is a membership-based, hospitality-led primary care practice in New York City that reimagines concierge medicine for a modern, prevention-minded patient. Founded in 2021 by breast cancer survivor Chloe Harrouche, it pairs every member with a dedicated care team - a lead physician, wellness advisor, medical assistant, physician associate, and member advocate - to connect the dots across medicine, wellness, and care coordination. For a flat annual fee and no insurance friction, members get unlimited visits, advanced diagnostics with 85+ biomarkers, personalized care plans, and expedited specialist referrals.
Chloe Harrouche
Chloe Harrouche is the co-founder and CEO of The Lanby, a New York membership practice that reimagines primary care as a hospitality-led, relationship-driven experience. A University of Pennsylvania bioengineering graduate and former Deloitte healthcare strategy consultant, she built The Lanby around a simple bet: that primary care should feel less like a waiting room and more like a team that actually knows you. Members get a dedicated care trio - a lead physician, a wellness advisor, and a care manager - working from one coordinated plan.
Sollis Health
Sollis Health is a membership-based concierge medical provider that runs 24/7 centers handling everything from a sore throat to an ER-level emergency, all without a wait. For an annual fee, members get unlimited same-day visits, on-site imaging and labs, telehealth, house calls, and access to a network of ER-trained physicians and specialists, positioned as a calmer, faster alternative to the traditional emergency room and the fragmented urgent-care system.
Brad Olson
Brad Olson runs Sollis Health, the members-only concierge urgent and emergency care company that treats your time as the real luxury. He came to medicine sideways - from Bain consulting to Starwood's loyalty empire to Peloton's first 100 employees - and now applies the playbook of emotional loyalty and hospitality to a 15,000-member, 11-clinic operation where the average wait to see an ER-boarded doctor is zero to fifteen minutes. His pitch is blunt: if any consumer business ran like a hospital ER, it would be out of business the next day.