Chloe Harrouche is the co-founder and CEO of The Lanby, a New York membership practice that reimagines primary care as a hospitality-led, relationship-driven experience. A University of Pennsylvania bioengineering graduate and former Deloitte healthcare strategy consultant, she built The Lanby around a simple bet: that primary care should feel less like a waiting room and more like a team that actually knows you. Members get a dedicated care trio - a lead physician, a wellness advisor, and a care manager - working from one coordinated plan.
Brad Olson runs Sollis Health, the members-only concierge urgent and emergency care company that treats your time as the real luxury. He came to medicine sideways - from Bain consulting to Starwood's loyalty empire to Peloton's first 100 employees - and now applies the playbook of emotional loyalty and hospitality to a 15,000-member, 11-clinic operation where the average wait to see an ER-boarded doctor is zero to fifteen minutes. His pitch is blunt: if any consumer business ran like a hospital ER, it would be out of business the next day.