The membership primary care practice that treats the doctor's office like a place you'd actually want to be.
THE LANBY. A doctor's office designed like a members' club - warm light, no fluorescent dread. This is what "founded by patients, for patients" looks like in practice.
Walk into a Lanby appointment and the first thing you notice is what's missing. No clipboard of forms you've filled out forty times. No 8-minute visit clocked against an insurance code. No shrug and a referral to a specialist who can see you in March. What's there instead is a team - and it has been expecting you.
On any given weekday in a fifth-floor space on Fifth Avenue, a member of The Lanby is being met by not one clinician but a small ensemble: a lead physician who reads bloodwork like a detective, a wellness advisor mapping nutrition and metabolism, a medical assistant running diagnostics on-site, a physician associate handling the between-visit questions, and a member advocate whose entire job is to make the healthcare system return your calls. The industry has a cold phrase for this - "care coordination." The Lanby just calls it doing the job properly.
It is, in the founders' own framing, "the first practice founded by patients, for patients." That's not a marketing flourish so much as a literal biography. The Lanby exists because its founder went looking for exactly this and found a void where it should have been.
Despite having a specialist for every step of my treatment, there was nobody quarterbacking the process from start to finish.
Chloe Harrouche studied bioengineering at the University of Pennsylvania and went into healthcare strategy consulting - the kind of work where you spend your days looking at how care is delivered from the outside. Then, at 23, she was diagnosed with breast cancer, and got a look from the inside.
She had specialists for every phase. What she didn't have was a quarterback - anyone whose job was to see the whole field, connect the specialists, and keep the plan coherent. When treatment ended, she turned to primary care for help with prevention and found doctors trained to treat problems, not to head them off. The system, it turned out, was very good at reacting and almost allergic to anticipating.
So in 2021, with co-founder Tandice Urban, she built the thing that had been missing. The name is soft; the thesis is not. Primary care, reassembled around the patient, staffed like a team, and freed from the insurance treadmill that makes doctors race the clock.
The bet is simple to state and hard to execute: give clinicians time and give patients a relationship, and better health follows. Members report the most thorough medical care they've had - and specialists booked off month-long waitlists in days.
Traditional primary care asks a single physician to be diagnostician, coach, scheduler, and advocate all at once - then gives them eight minutes. The Lanby unbundles it into a team, where each role covers a slice of the patient journey across medicine, wellness, and coordination.
Your primary doctor and root-cause diagnostician, reading labs against functional reference ranges.
A registered dietitian steering nutrition, fitness, and metabolic optimization.
On-site testing and diagnostics, so bloodwork doesn't mean a second trip.
Clinical support between visits - the questions that used to go unanswered.
Navigates referrals, records, and specialists - the person who makes the system pick up.
Unlimited in-person and virtual visits, a personalized care plan, and digital chat support - all under a flat annual fee.
On-site labs covering hormone, metabolic, cardiovascular, and nutrient health, read against functional ranges.
A standalone panel of 85+ biomarkers for non-members - a detailed read on where your health actually stands.
Expedited specialist referrals, plus medical record retrieval and consolidation handled for you.
Dietitian-led guidance on food, movement, and metabolic optimization, with curated programming.
The same team-based, relationship-first model extended to the youngest members of the family.
The Lanby really is the "fine dining" of personalized, holistic healthcare - at a much more palatable price point.
Figures reported by Crunchbase, PitchBook, and healthcare investment news. Valuation not publicly disclosed.
Come back to that fifth-floor room. The member who walked in - unhurried, expected, greeted by a team - walks out with something the old system rarely handed over: a plan, and people who own it. The bloodwork won't sit in a portal she'll never open. The referral won't dead-end in a waitlist. Someone will follow up.
That's the quiet radicalism of The Lanby. It didn't invent a new drug or a new machine. It rearranged the furniture of primary care until the patient was finally in the middle of it - which, given how obvious that sounds, tells you something uncomfortable about where the patient used to sit. Harrouche went looking for a doctor's office that behaved like it wanted her to stay well. When she couldn't find one, she built it, and then let other people in.