The Lanby is a membership-based, hospitality-led primary care practice in New York City that reimagines concierge medicine for a modern, prevention-minded patient. Founded in 2021 by breast cancer survivor Chloe Harrouche, it pairs every member with a dedicated care team - a lead physician, wellness advisor, medical assistant, physician associate, and member advocate - to connect the dots across medicine, wellness, and care coordination. For a flat annual fee and no insurance friction, members get unlimited visits, advanced diagnostics with 85+ biomarkers, personalized care plans, and expedited specialist referrals.
Oula is a modern maternity and gynecology clinic that blends midwifery with obstetrics in a single, collaborative care model. Founded in New York in 2019 and opening its first Brooklyn clinic in 2021, Oula pairs in-person visits with virtual check-ins and care navigators to deliver personalized, evidence-based pregnancy, postpartum, and women's health care. The company reports outcomes that beat NYC benchmarks across race and payer type, accepts insurance and Medicaid, and is expanding beyond New York City after raising a $28M Series B in 2024.