campaign-measurement
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PurpleLab and the business of making healthcare make sense
A medical claim is a bill with a story trapped inside. PurpleLab turns those fragments into tools for research, commercial strategy and advertising - and is now reaching into the clinical notes the bill leaves out.
The Install Was Only the Beginning
Airbridge tracks the long, untidy trip from ad click to paying customer. Its best argument is simple: an install is a milestone, not a verdict.
Fenton Sells the Most Expensive Thing in Politics: A Changed Mind
The social-change agency has spent four decades turning advocacy into a discipline of audience models, message tests and stubborn repetition. Its sharpest lesson is simple: attention is only useful when somebody does something next.
DeepIntent Survived the DSP Winter - Then Taught Pharma Ads to Count Prescriptions, Not Clicks
The New York ad-tech company nearly ran out of road when venture funding for new DSPs froze. A decade later, it sells pharma marketers something the open web rarely offers: a way to connect media spend with clinical outcomes.
illumin Bet Its Company on a Canvas - Now Marketers Can See Where the Money Leaks
The Toronto ad-tech firm renamed itself after its biggest product bet: a visual map of the customer journey. After a bruising transition, the numbers are moving again - and the most useful lesson is not about AI, but when to change the plan.
The Dashboard Is Dead. Newton Research Wants Its AI Agents Holding the Media Budget
Marketing teams have plenty of dashboards and too few answers. Newton Research is betting that a trained, auditable crew of AI agents can turn scattered data into decisions - and carry those decisions all the way into the media buy.
Grocery TV
Grocery TV is an in-store retail media platform that helps grocery retailers build, run and monetize digital screen networks at the front end and throughout the store. Operating the largest in-store retail media network for grocery in the U.S., it powers screens across 6,500+ stores through 120+ retailer partners, reaching roughly 1 in 4 Americans (95M+ shoppers weekly). Brands buy campaigns that run at the point of purchase, retailers earn incremental revenue, and Grocery TV supplies the hardware, content management system and measurement tying ad exposure to sales lift.
Locala
Locala is a French-founded omnichannel advertising platform that helps global brands plan, buy, and measure multi-location marketing campaigns. Using location data, consumer-mobility signals, and machine learning, it connects online ad spend to real-world outcomes like store visits and foot traffic. Formerly known as S4M (Success for Mobile), the company rebranded to Locala in 2022 and works with brands including L'Oreal, Volkswagen/Audi, Subway, McDonald's, Nespresso, and L'Occitane.