buyer-intent
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Aberdeen and the business of being believed
A technology seller can buy attention. Credibility takes more work. Aberdeen Strategy & Research has built a business in the awkward, useful space between evidence and persuasion.
Koala Found the Buyers. Then It Found the Harder Problem.
The sales startup taught teams to recognize a warm prospect. Then its own customers asked the awkward question: now what?
The $1,000 Question That Built Slintel
Before Slintel could predict which company might buy, its founders asked a simpler question: would anyone pay for the answer? The service that followed became a data business and, in 2021, part of 6sense.
The Three Scientists Who Tried to Sell Their Way Out of Selling
Amplemarket began with founders who hated the busywork of finding customers. Their answer is a single sales system that spots a reason to call, finds the right person, and helps a human decide what to say.
UserGems Failed at Resale, Recruiting and Influencers - Then Turned Job Changes Into Pipeline
Twin brothers Christian and Stephan Kletzl spent years building products nobody quite wanted. Their fourth idea found a warm lead hiding in plain sight - and became a pricey AI command center for revenue teams allergic to cold outreach.
Demand AI Bet the Old Lead-Gen Machine Was Broken - Then Built a $28 Million Run Rate in a Year
The Denver-area company turned static content into buyer conversations, paired software with global campaign delivery, and says it reached profitability in 12 months. The useful lesson is less about the AI label than the machinery underneath it.
TechnologyAdvice Bought a $32,000 Lemon - Then Built a 40-Brand Media Machine
A bad eBay acquisition lost its main supplier in six weeks. Two decades of pivots later, TechnologyAdvice sits between the people buying business software and the vendors desperate to reach them.
The Company Mapping the Invisible Software Inside 40 Million Businesses
HG Insights built its business by reading the digital exhaust of corporate technology. Now it wants to turn that sprawling evidence - from software installs to buyer research - into an operating system for B2B growth.
Gradual
Gradual is the seamless place to host events, educate and engage members, and grow your brand.
Influ2
Influ2 is a New York-based B2B advertising platform that pioneered contact-level, or person-based, advertising - the ability to serve ads to specific named decision-makers inside target accounts rather than anonymous account-level audiences. Founded in 2017 by Dmitri Lisitski and Volodymyr Mikhalko, the company ties every ad impression, click, and site visit back to an individual, then feeds those signals to sales teams so they know exactly who is engaging and what to say. Influ2 has raised roughly $17 million, counts customers like Capgemini, AppsFlyer, Chargebee, and Amplitude, and has expanded from advertising into buying-group intelligence with products such as Signals Center and Audienscope.
Warmly,
Warmly, is a San Francisco-based AI revenue orchestration platform built for SMB sales teams. It identifies anonymous website visitors at the person level, aggregates real-time buyer intent signals from multiple sources, and deploys AI agents to orchestrate personalized outreach across email, LinkedIn, and ads - all within seconds of a prospect showing interest. Founded in 2020 by four ex-Google engineers and backed by Felicis, NFX, and RTP Global with $21.5M raised, Warmly, turns the classic problem of 'who is on my website?' into a fully automated pipeline generation engine.