Brand Storytelling

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Tagged: brand-storytelling

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Executive · Operator · Advisor

AJ Herrera

AJ Herrera is the VP of Corporate Marketing at Cloudflare, where he leads the brand narrative that recast a CDN company into the world's connectivity cloud. With over 30 years in high-tech marketing spanning Silicon Graphics, a decade running his own agency, and seven years shaping VMware's global brand, he brings both the craftsman's instinct and the operator's eye to one of the internet's most consequential infrastructure companies.

cloudflare · corporate-marketingRead →

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Executive · Operator · Founder

Tom Phillips

Tom Phillips spent 18 years at Microsoft rising to VP of Communications, where he led PR strategy for the company's advertising business, managed media around major acquisitions, guided CEO communications, and drove narratives through cultural transformations. With over four decades of total PR experience, he left Microsoft in late 2024 to launch Upstream Communications, a Seattle-based strategic communications firm focused on helping clients tell their stories with precision and purpose.

communications · public-relationsRead →

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Founder · Operator · Creator

Shawn Heide

Shawn Heide is a Boston-based entrepreneur who blends culinary creativity with digital storytelling and enterprise AI. As co-founder of 9muse Creative Studio, he crafts cinematic brand films for companies across New England. His culinary arc spans founding Wagwan Jerk Bar in 2017 — a Caribbean-meets-New England pop-up launched at Boston farmers markets — to directing culinary operations at The Kitchen at White Barn, a Neapolitan pizza restaurant grown from a working farm. Pursuing his MBA at Babson F.W. Olin Graduate School of Business, Shawn is also connected to Upstage AI, the enterprise AI company known for document intelligence and large language models that raised a $120M Series C in early 2026.

entrepreneur · video-productionRead →