brand-experience
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The Ad Agency That Put Architects, Coders and Culture Nerds at the Same Table
Sid Lee spent three decades stretching the definition of an ad agency. Its wager is simple: when a brand problem crosses screens, streets, stores and stadiums, the team solving it should cross disciplines too.
Emperia
Emperia is a London-based immersive commerce platform that lets brands and retailers build browser-based, cross-device virtual stores that blend e-commerce accessibility with gaming-style engagement. Founded in 2019 by Olga Dogadkina and Simonas Holcmann, its no-code, SaaS platform has powered virtual retail spaces for Dior, Bloomingdale's, Ralph Lauren, Burberry, Lacoste, Tommy Hilfiger, Hugo Boss and Christie's, reporting sharply higher conversion versus traditional online storefronts.
Momentum Worldwide
Momentum Worldwide is a global experiential marketing agency headquartered in New York that designs and produces brand experiences - live events, sponsorships, activations, retail moments and immersive campaigns - for some of the world's largest brands, including American Express, Coca-Cola, Microsoft and AT&T. Founded in 1987 and long part of the Interpublic Group network (now under Omnicom following IPG's 2025 acquisition), it employs roughly 1,300-2,000 people across offices worldwide and has been named a US experiential agency of the year multiple times.
Museum of Ice Cream
Museum of Ice Cream is an immersive, multi-sensory entertainment brand that turns the simple pleasure of ice cream into a walk-through playground of color, nostalgia, and unlimited treats. Born as a 2016 New York pop-up built around a now-iconic sprinkle pool, it grew into a chain of permanent 'experiums' across the U.S. and Singapore under parent company Figure8, blending hospitality, retail, and shareable social moments into one ticketed experience.