brand-experience
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Estephanie Fuess Is Turning a Two-Letter Question Into a Marketing Operating System
At PureSpectrum, a simple internal question became the brief for a new website and a revealing lesson in how brand standards travel through a company.
Donnalyn Smith
Donnalyn Smith is the Global CEO of Momentum Worldwide, the experiential and brand-experience agency within the Interpublic Group. She joined Momentum in 1995 and rose through account leadership, managing director and regional roles to President of North America before being named Global CEO in November 2022. Under her leadership Momentum has been named Experiential Agency of the Year by Adweek and Campaign US and Employer of the Year by Digiday. A founding member of the #TimesUpAdvertising movement and a She Runs It Trailblazer Mom of the Year, she is a vocal advocate for diversity, fairness and support systems for working parents in the industry.