boston-executive
(22)
Kendra Seaman Makes Ambiguity Behave
Across PTC, Toast and Calix, Kendra Seaman has built a career in the consequential space between a strategy and the people expected to carry it out.
Ani Adzhemyan Makes the Invisible Infrastructure Interesting
After 19 years marketing industrial technology across four regions, Ani Adzhemyan has arrived at a wonderfully difficult brief: make utility-pole data matter before anybody notices the pole.
Susan Theder Turned the Marketer's Hardest Job Into an Easy Button
After years of buying marketing technology for financial advisers, Susan Theder crossed the table to build it - betting that the best system is the one that gives busy people their time back without sanding away their personality.
From Hoodies to Guardrails: David Howell’s Campaign to Make Cybersecurity Human
Across RSA, Raytheon, Forcepoint, ZeroNorth, ThreatX and now Legit Security, David Howell has spent more than two decades translating technical risk into a story people can act on. His latest brief is the industry’s newest puzzle: keeping AI-written software fast without letting security fall behind.
Haley Chute Is Building Healthcare AI Around Its Scarcest Ingredient: Trust
The biomedical engineer turned product-and-marketing chief has a plain test for clinical AI: help people see what matters, keep the clinician in charge, and earn trust one conversation at a time.
Jonathan Bedard Learned Marketing by Following the Numbers
Before he ran Bullhorn's global marketing organization, Bedard studied economics, taught 900 students in Korea and learned to read a business from the finance desk. Now he is applying that unusual apprenticeship to the noisy arrival of AI.
Grace Bacon Is Teaching AI to Remember the Customer
After a career spanning Quartz, Showpad, and BlueConic, Grace Bacon has arrived at a useful conviction: faster marketing means little if the machine has forgotten the person.
Celia Bozsum Is Making the Hiring Machine Speak Human
After two decades in enterprise software, a 10,000-mile leap to Australia and a steady climb through growth marketing, Celia Bozsum has arrived at Radancy with a deceptively difficult brief: make complex hiring technology matter to humans.
Sue Burton Knows Money Needs Better Material
The former stand-up comedian has spent more than two decades making finance easier to understand - from financial-literacy classrooms and national bank campaigns to startup pilots and Envestnet's next growth chapter.
At Cision, Amy Jones Is Making the Case for Better Signals
After 25 years building growth systems, Amy Jones has arrived at the company that tracks what the world is saying. Her new brief is equal parts marketing problem and measurement puzzle.
Alys Reynders Has Spent 30 Years Making Software Sound Human
Six CMO posts, one English literature degree, and a career-long insistence that growth starts with a story people can actually understand. At Quickbase, Reynders is translating again - this time for an AI and low-code platform built for complicated work.
Rachel Nislick Has Spent 25 Years Making Complicated Technology Mean Something
At PTC, Veracode, Mimecast, Darktrace, and now Orca Security, Rachel Nislick has practiced the unglamorous art behind durable growth: align the teams, clarify the story, and make sophisticated security useful to the people buying it.
Greg Radner Built a Career Translating Risk Into Decisions
Before risk intelligence became a boardroom staple, Greg Radner was already building the pipes that move consequential information. His career offers a practical lesson in turning complexity into something people can use.
Jonathan Daly Bet on Behavior Before Banking Had a Better Answer
The BioCatch CMO has spent a career naming hard-to-see threats. His latest argument is disarmingly human: the way people type, tap and swipe may tell banks more than another password ever could.
Irina Jakovleva Makes the Invisible Work Visible
Her career has moved through the quiet machinery of enterprise software. At BirchStreet, she turns procurement, payments and hotel operations into a story about people, proof and measurable value.
Justyna Evlogiadis Learned to Market What People Cannot Afford to Misunderstand
Across sixteen years, six technology companies and one steadily widening remit, Justyna Evlogiadis has built a career around a deceptively hard task: making complicated products clear enough to act on.
Alex Bender Makes Cybersecurity Marketing Sound Like the People Who Actually Do the Work
After two decades selling complex security ideas, FireMon's CMO is putting practitioner stories, operational fundamentals and plain language ahead of polished vendor mythology.
Allison Giorgio Has Spent 20 Years Turning Team Spirit Into Brand Strategy
From an 18-year climb at PUMA to a fresh assignment at NOBULL, Giorgio's playbook keeps returning to the same idea: brands move farther when teams move together.
Kelly Esten Keeps Toast Close to the Table
A sales-floor education, a four-and-a-half-year detour through Europe, and years beside restaurant operators shaped an executive who treats marketing and operations as two views of the same customer.
Lindsay Hanson Is Teaching a 160-Year-Old Brand to Show Up Every Day
After nearly two decades at John Hancock, Lindsay Hanson has made a quiet operating idea into a brand strategy: earn attention between the big life moments, one useful interaction at a time.
Andrew Rostami
From programming in his parents’ basement to designing finance products at national scale, Andrew Rostami has spent a career turning complex credit systems into practical choices for merchants, dealers, and consumers.
Carey Hoch
From annuities and college savings to a sprawling consulting platform, Carey Foran Hoch has spent three decades translating complicated institutions into stories people can use.