b2g-marketing
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Merritt Group and the Business of Making Complicated Things Matter
For three decades, Merritt Group has made a business of translating dense technology into stories that buyers can repeat. The trick is not louder marketing. It is knowing exactly which details deserve a microphone.
The Campaign That Had to Forget Its Audience
Sage Communications built its name in the place where polished campaigns meet procurement rules, public scrutiny, and sudden policy reversals. Its most revealing work began when a nearly finished idea was told to start over.
The Office Failed in Three Months. The Agency Lasted Forty Years.
Three months after Jim Sweeney signed four leases for his new agency, life made the office irrelevant. The workaround became a business philosophy: build around the problem, not the furniture - or the fashionable channel.
LaRel Rogers Knows the Government Market Is Not a Side Quest
From a federal marketing fellowship to the knotty business of getting commercial software into government, Rogers has built a career translating between two worlds that rarely share a dictionary.
Melissa Pippine Built a Marketing Career by Listening Before Speaking
Before she became Watermark’s chief marketing officer, Melissa Pippine spent years close to products, customers and the untidy systems between them. Her career makes a quiet argument: good marketing begins long before the campaign.
Kelsey Hersey Markets the Moment Between a Screen and the Outdoors
The Brandt CMO has built a career around an unusual brief: use data, design and government technology to help more people step away from their screens and into the outdoors.
Marni Puente Is Teaching a Defense Giant to Speak Growth
She began with press work at the Kennedy Center. Now SAIC’s marketing chief is turning customer research, sharper positioning and practical AI into a growth system for a federal technology company.