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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

b2g-marketing

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AllCompaniesPeopleStoriesProducts
Company
Merritt Group and the Business of Making Complicated Things Matter
Enterprise · Media · Ai

Merritt Group and the Business of Making Complicated Things Matter

For three decades, Merritt Group has made a business of translating dense technology into stories that buyers can repeat. The trick is not louder marketing. It is knowing exactly which details deserve a microphone.

b2b-marketing · b2g-marketingRead →
Company
The Campaign That Had to Forget Its Audience
Enterprise · Media · Education

The Campaign That Had to Forget Its Audience

Sage Communications built its name in the place where polished campaigns meet procurement rules, public scrutiny, and sudden policy reversals. Its most revealing work began when a nearly finished idea was told to start over.

public-sector-marketing · government-communicationsRead →
Company
The Office Failed in Three Months. The Agency Lasted Forty Years.
Media · Enterprise · Social

The Office Failed in Three Months. The Agency Lasted Forty Years.

Three months after Jim Sweeney signed four leases for his new agency, life made the office irrelevant. The workaround became a business philosophy: build around the problem, not the furniture - or the fashionable channel.

marketing-agency · public-relationsRead →