b2g-marketing
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LaRel Rogers Knows the Government Market Is Not a Side Quest
From a federal marketing fellowship to the knotty business of getting commercial software into government, Rogers has built a career translating between two worlds that rarely share a dictionary.
Melissa Pippine Built a Marketing Career by Listening Before Speaking
Before she became Watermark’s chief marketing officer, Melissa Pippine spent years close to products, customers and the untidy systems between them. Her career makes a quiet argument: good marketing begins long before the campaign.
Kelsey Hersey Markets the Moment Between a Screen and the Outdoors
The Brandt CMO has built a career around an unusual brief: use data, design and government technology to help more people step away from their screens and into the outdoors.
Marni Puente Is Teaching a Defense Giant to Speak Growth
She began with press work at the Kennedy Center. Now SAIC’s marketing chief is turning customer research, sharper positioning and practical AI into a growth system for a federal technology company.