atlantic-canada
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Jeff White and the art of leaving room for the team
A former varsity basketball captain became a finance executive, then an early-stage investor. At NBIF, Jeff White is learning how to help New Brunswick companies grow without making himself the centre of every play.
Bristol Group sold Nova Scotia with a phone that made coffee
A fictional gadget made an Atlantic Canadian province worth a second look. The agency behind it left a sharper lesson about attention, persuasion and the cost of expansion.
Volta’s next big idea: build less
The Halifax startup hub once expanded to 60,000 square feet. Now it is betting on smaller teams, practical AI coaching and a question founders cannot dodge: who will pay?
At Dalhousie’s ideaHUB, the next business starts on a workbench
Hardware founders need somewhere to build, test and change their minds. Inside Dalhousie’s Emera ideaHUB, shared labs and engineering advice help turn promising research into physical products.
Brian King Keeps Watch Over the Customers Who Almost Said Yes
Long before digital funnels became dashboard furniture, Brian King studied the people who walked away before buying. At Munn Insurance, that old question became a practical operating system for growth, service and change.
Joann Fitzgerald Sells Nova Scotia by Making Room for the Unexpected
For Joann Fitzgerald, destination marketing is an exercise in attention: find the gap between what travellers recognize and what they have yet to imagine, then give them a reason to cross it.
Shelley Bruce and the Memory Business
After two decades in advertising and hospitality, Murphy Hospitality Group's chief marketing officer works where a brand promise meets the dining room, hotel lobby and festival field.
The 120-Year-Old Insurance Broker That Bet the Future on a Very Human Algorithm
Munn Insurance dragged a Newfoundland family brokerage from cod-liver-oil commerce into cloud software and online quotes. Its sharper idea was knowing where automation should stop.