atlantic-canada
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Jeff White and the art of leaving room for the team
A former varsity basketball captain became a finance executive, then an early-stage investor. At NBIF, Jeff White is learning how to help New Brunswick companies grow without making himself the centre of every play.
Brian King Keeps Watch Over the Customers Who Almost Said Yes
Long before digital funnels became dashboard furniture, Brian King studied the people who walked away before buying. At Munn Insurance, that old question became a practical operating system for growth, service and change.
Joann Fitzgerald Sells Nova Scotia by Making Room for the Unexpected
For Joann Fitzgerald, destination marketing is an exercise in attention: find the gap between what travellers recognize and what they have yet to imagine, then give them a reason to cross it.
Shelley Bruce and the Memory Business
After two decades in advertising and hospitality, Murphy Hospitality Group's chief marketing officer works where a brand promise meets the dining room, hotel lobby and festival field.