A fictional gadget made an Atlantic Canadian province worth a second look. The agency behind it left a sharper lesson about attention, persuasion and the cost of expansion.
The Halifax startup hub once expanded to 60,000 square feet. Now it is betting on smaller teams, practical AI coaching and a question founders cannot dodge: who will pay?
Hardware founders need somewhere to build, test and change their minds. Inside Dalhousie’s Emera ideaHUB, shared labs and engineering advice help turn promising research into physical products.
Munn Insurance dragged a Newfoundland family brokerage from cod-liver-oil commerce into cloud software and online quotes. Its sharper idea was knowing where automation should stop.