Centralize customer Feature Requests from Slack, HubSpot, Intercom, Zendesk, SFDC, Help Scout, and more.
Every product team likes to call itself customer-driven. Then a roadmap meeting happens, and the feature that gets built is the one the CEO heard about at a conference, or the one a support rep still remembers from Tuesday. The feedback that should have decided it - a dozen accounts quietly asking for the same thing across Slack, Zendesk and a sales call - is sitting in six different tools, unread. Savio is a small Canadian software company built around a plain observation: the problem was never a shortage of feedback. It was that nobody could see it all in one place, or tell which of it was worth money.
Founded in 2017 by Kareem Mayan and Ryan Stocker, Savio is a product feedback management platform for B2B SaaS teams. It pulls customer feature requests out of the places they hide - Slack, HubSpot, Intercom, Zendesk, Salesforce, Help Scout, email, a Chrome extension - and lands them in a single board. Then it does the part most tools skip: it attaches a dollar figure. Each request shows how many customers asked and how much recurring revenue they represent, so a product manager can sort the list by ARR instead of by whoever complained loudest.
The mental model Savio runs on is deceptively simple. You log a piece of feedback, then link it to a feature request. Savio enriches that link with customer data synced nightly from your CRM - which account, what segment, how much MRR. Ten scattered comments about the same missing export button collapse into one request that reads: requested by 12 customers, worth a combined figure you can actually take to a planning meeting.
We want to live in a world of frustration-free software. We're excited about a future where people are happy to use software. Kareem Mayan, Co-Founder
That framing came from experience, not a whiteboard. Mayan and Stocker were product managers at ESPN.com, MySpace and Microsoft before they went out on their own. Savio is the third company they have built together, started after they sold their second. Their pitch for it is unusually honest for a founding story: it is, they say, "the tool we wish existed when we started our careers." They kept hitting the same wall - a flood of incoming feedback, no clean way to turn it into a roadmap - and eventually decided to stop waiting for someone else to fix it.
Savio's users are the three teams that usually collect feedback and then lose track of it. Support hears the complaints. Customer success hears the deal-threatening asks. Product has to decide. In most companies each team keeps its own list, and the lists never reconcile. Savio lets a support rep log a request without leaving Zendesk, a salesperson do the same inside HubSpot, and product see all of it ranked in one view. Publicly named customers and users include FastMail, Storybook, DocSpring, Privy, Tettra, Survicate, Housecall Pro, Reclaim.ai and the HubSpot Community Platform.
The crowded corner of the market Savio sits in is full of public voting boards - tools where customers upvote ideas and the highest tally wins. That approach has a blind spot: a hundred votes from free users can outrank three requests from accounts that keep the lights on. Savio was built the other way around. It lives inside the CRM and support stack rather than out on a public page, and it prioritizes by who is paying, not by raw popularity. There is still a customer-facing voting board when you want one - and Savio lets teams vote on behalf of customers who mentioned something in a call but would never file a ticket.
The loudest request and the most valuable one are rarely the same.
Savio's feature set maps to its five-step loop. Centralization brings in feedback through native integrations, a Chrome extension, email forwarding, Zapier and an API. Prioritization sorts and filters by request volume, cumulative revenue, customer lifecycle stage and MRR. Roadmaps are Kanban-style and shareable through a URL that needs no account, so a stakeholder or customer can see what's planned without being handed a login. Dev-tool sync links requests to JIRA, Linear and Shortcut and keeps status current in both directions. And Close the Loop sends personalized emails to the specific people who asked for a feature the day it ships - the step that quietly turns a feature release into a retention event.
Savio is a straightforward B2B SaaS subscription, and its pricing is a statement of who it is for. Every plan includes one paid user plus unlimited free users, so a whole support and success team can log feedback without inflating the bill. There is a 14-day free trial and no credit card required to start.
| Plan | Price | Built for |
|---|---|---|
| Essential | $39/mo | Core centralize, triage, voting board, 1 roadmap |
| Professional | $79/mo | Segmentation, 5 roadmaps, Chrome ext, Zendesk, JIRA |
| Business | $249/mo | HubSpot & Salesforce CRM sync, unlimited roadmaps |
| Enterprise | Custom | SLA, DPA, custom onboarding & contracts |
The company itself is customer-funded and deliberately small - two to ten people - after a single $160K round through the TinySeed accelerator, which it joined in the Fall 2022 batch and announced publicly in April 2023. There is no growth-at-all-costs story here. Even the entry plan comes with founder support, which is another way of saying the people who answer your email are the people who wrote the code.
We've been big believers in TinySeed's philosophy since they started. The advice from their advisors and the other TinySeed companies has been invaluable. Kareem Mayan, Co-Founder
Savio's competitors are names like Canny, ProductBoard, Aha!, UserVoice and Pendo - and, honestly, the spreadsheet, which remains the default feedback tool at more companies than any vendor would like to admit. Against the enterprise suites, Savio is cheaper and narrower. Against the voting boards, it is more connected to money. Its expertise is not in flashy analytics but in one unglamorous job done carefully: catching feedback where it already lives and attaching it to the revenue that makes it matter. Mayan is a regular voice on the subject, appearing on product podcasts like Brave UX and Product Mastery Now to argue, more or less, that most roadmaps are built on vibes and the fix is closer at hand than teams think.
There is a wink in the branding, too. The logo is a fox - clever, patient, good at hunting down small things scattered across a wide field. It is an on-the-nose choice for a product whose entire job is to sniff out feature requests buried in a company's tools and drag them into daylight. And in a nicely recursive touch, Savio runs its own public roadmap and voting board on Savio, at feedback.savio.io. The team eats its own cooking.