The AI collaboration workspace that reads construction's inbox - so nothing on the jobsite falls through the cracks.
It's 6:40 p.m. on a commercial jobsite, and the project manager isn't reading blueprints. She's in Outlook, scrolling a thread that has looped in fifty people and answered no one - the steel is late, the submittal is unapproved, and somewhere in an inbox of 300 unread messages is the one reply that decides whether tomorrow's pour happens. This is where Roger lives: not in the concrete, but in the chaos around it.
Caption: The industry that builds everything runs, quietly, on email. Roger noticed.
Roger - legally Iris Technologies - is a Salt Lake City startup that decided the real bottleneck in commercial construction isn't labor or materials. It's coordination. A single project can involve architects, engineers, subcontractors, suppliers, and owners, all trading updates over email, spreadsheets, and half-remembered phone calls. When something slips, it rarely slips loudly. It slips in a thread nobody followed up on.
So Roger built software that speaks the industry's actual language. It plugs into Microsoft Outlook and Gmail, then layers task boards, material trackers, and submittal logs on top. The email stays. The panic doesn't. And the AI - the part Roger now leads with - drafts the follow-ups, chases vendors on long-lead items, generates scopes, and updates the logs, turning a mess of messages into something you can track.
Construction managers are under tremendous pressure to keep the 50+ stakeholders on a project on the same page. We make keeping everyone aligned simple.
Sync Outlook or Gmail and Roger converts unstructured threads into task boards, trackers, and logs - visibility without a second system to babysit.
The AI writes the reminder, releases procurement items, and chases vendors on long-lead materials before a delay becomes a crisis.
A digital log for tracking submittals and procurement - built for teams not living inside Procore or Autodesk Construction Cloud.
Roger's AI helps generate project scopes, cutting the blank-page tax on documentation that normally eats a manager's evening.
By connecting to Outlook and providing tools aligned with how projects are actually built, we're keeping things from falling through the cracks.
Three founders, two of them Stanford grads, met on campus and pointed themselves at the least glamorous corner of tech - which is usually where the durable businesses hide. They recruited a team with time logged at Meta and Box.
In July 2022, then-Iris Technologies closed an oversubscribed $3.2M seed round led by Resolute Ventures. It's not a headline number in enterprise software - but it's a lot of runway when the entire job is deleting busywork from construction.
Founded in Salt Lake City as Iris Technologies, aimed at simplifying commercial construction communication.
Raises a $3.2M oversubscribed seed round and launches a communication hub connected to Outlook.
Named a Top Construction Tech Startup by Construction Tech Review.
Rebrands to Roger and sharpens its pitch around AI built for construction operations - drafting follow-ups, chasing procurement, generating scopes.
Back to 6:40 p.m. on that jobsite. Only now the thread with fifty people isn't a black hole - Roger has already surfaced the one reply that matters, drafted the follow-up on the late steel, and flagged the submittal before it stalled the pour. The project manager closes the laptop at a reasonable hour. The concrete shows up on time. Nobody writes a case study about a project that simply went right - which is exactly the point Roger is building toward.
Caption: The win isn't a smarter dashboard. It's never having to ask “did anyone follow up on that?” again.