The B2B research company that doesn't rent you a panel — it hunts down the exact expert your question needs, and verifies that they are who they say they are.
In 2015, two McKinsey consultants kept hitting the same wall. Sascha Eder and Germain Chastel relied on market research to guide big client decisions, but the data behind it was often fuzzy: panels of respondents whose job titles couldn't be trusted, insights sourced from whoever happened to be available rather than whoever actually knew the answer. Frustrated with legacy providers like Nielsen, they left in 2016 and founded NewtonX with Anuja Ketan.
The premise was blunt. An insight is only as reliable as the person who gave it, so verify the person. NewtonX built a recruiting engine - the NewtonX Graph - that scans more than 1.1 billion professionals across 140-plus industries, then custom-recruits and identity-verifies the exact decision-makers a research brief calls for. Every respondent is confirmed through corporate email and LinkedIn before they answer a single question.
Ten years on, NewtonX sits at an unusual intersection of three markets that rarely overlap: expert networks, quantitative market research, and AI-driven analytics. It runs everything from 10-person virtual panels to 10,000-person surveys, plus qualitative interviews and AI-moderated studies - matching the method to the question rather than forcing every brief through the same pipeline.
Trusted data. Real experts. Smarter decisions.— NewtonX company tagline
Most expert networks hand you a database. NewtonX hands you the person.
Clients specify the exact experts they need - by role, industry, seniority, and 40+ other filters.
The NewtonX Graph scans 1.1B professionals and custom-recruits matches, verifying each identity via corporate email and LinkedIn.
Surveys, interviews, AI-moderated sessions, or synthetic augmentation - chosen to fit the question, not a fixed template.
Hundreds of expert opinions become clean, structured data in NewtonX Hub, ready for the boardroom.
The engine that finds the right people, and the tools that turn what they say into decisions.
The AI recruiting engine that scans 1.1B+ professionals to source and 100% verify niche B2B experts on demand.
Since 2016The research platform delivering instant insights, visualization, and client-ready outputs.
Since 2021An AI research analyst that synthesizes hundreds of expert responses into structured findings.
Since 2024Ongoing brand tracking and benchmarking for longitudinal, multi-wave research programs.
Since 2023Market researchers live with an uncomfortable fact: a slice of every research brief is simply impossible to field, and a slice of every panel is fraudulent. NewtonX attacks both by recruiting for each project instead of reusing a stale list.
The result is a pair of numbers the company puts front and center - near-total feasibility, and total verification. For an insights team about to bet a strategy on the data, those are the metrics that matter.
Fortune 500 insight teams, top consultancies, and investors who can't afford to be wrong.
To lead in AI, brands need more than innovation, they need evidence.— Rachel Ryan, Head of Research & Insights, TikTok
GLG has a million experts. AlphaSights is fast. NewtonX picked a different axis to win on.
| Player | Known for | Best fit |
|---|---|---|
| NewtonX | Custom-recruited, 100% verified experts + survey-scale research | Niche B2B validation, data-driven decisions |
| GLG | Largest expert network, 1M+ vetted experts | Broad coverage, one-on-one paid calls |
| AlphaSights | Rapid expert matching | Consulting & banking, fast turnarounds |
| Third Bridge | Live network + transcript library + AI | Investors wanting call archives |
| Guidepoint | Large, established expert network | Institutional research at scale |
Where rivals sell quick one-off calls, NewtonX is built for corporate insights teams and consultancies that need validated survey data at scale - and it leans hard on source verification, which matters most when the experts are hard to find and fraud is a real risk.
Sascha Eder and Germain Chastel meet at McKinsey and grow frustrated with legacy research providers.
The pair, with Anuja Ketan, launch NewtonX in New York to connect clients with verified experts.
Third Prime and XFund back an MVP to identify and verify professionals globally.
Funds scale-up of the NewtonX Graph and a combined qualitative-quantitative research suite.
Marbruck Investments leads a round - with Two Sigma, Third Prime, XFund and others - to expand the platform.
Rolls out Hub Researcher and AI-moderated interviews to speed insight delivery.