Suzy.

The room is full of intelligence. Nobody can act on it.

Picture a marketing team in 2026. Dashboards everywhere. Survey panels, social listening, sales data, a half-dozen agency decks. They are drowning in knowing. They are starving for doing.

This is the room Suzy walks into. The New York company spent the better part of a decade building tools that let brands ask real consumers real questions and get answers in minutes instead of months. Then it noticed something inconvenient: the bottleneck had moved. Companies no longer lacked insight. They lacked the nerve, and the wiring, to turn insight into a decision. So Suzy renamed itself around the problem. As of April 2026 it does not sell “research.” It sells a Decision Engine.

The pitch is almost rude in its simplicity. You already have more intelligence than you know what to do with. Suzy’s job is to make you do something with it.

A $100 billion industry that moved like it was 1995.

Market research, for most of its history, has been a slow and expensive ritual. You hired a firm. You waited six weeks. You got a binder. By the time the insight arrived, the culture it described had already moved on. Brands, being practical, often skipped the binder entirely and went with their gut.

Suzy’s founding read on this was blunt: the problem was not that companies disliked data. It was that good data arrived too late to be useful, so people defaulted to guessing. Forrester would later put a number on the gap - only 48% of business decisions actually lean on quantitative information. The other half is, charitably, intuition.

The irony was hard to miss. The companies with the most to lose - the ones spending billions on advertising, product, and packaging - were often the ones flying blind. Suzy decided the fix was not better binders. It was killing the wait.

Matt Britton had done this before. Sort of.

Before Suzy, Matt Britton built an agency. Mr. Youth started as one person and grew into a 500-plus-person operation that Publicis Groupe eventually acquired. Along the way he incubated CrowdTap, a platform meant to manage influencers and branded content for young consumers.

Then he watched how people actually used it. Brands kept treating CrowdTap less like an influencer tool and more like a fast line to consumer feedback. When the social-media tide threatened the original model, Britton did the unsentimental thing: he split the business. CrowdTap stayed consumer-facing. The B2B insights engine became Suzy, launched in 2018.

The bet, in one sentence.

That brands would pay for speed and trust - the ability to ask a real, vetted consumer audience anything and get a credible answer before the meeting ended. It sounds obvious now. In 2018, most of the industry was still mailing binders.

Quant, qual, and conversation - in one place that argues back.

Most research stacks are a junk drawer. A survey tool here, an interview vendor there, a panel company somewhere else, and a human stuck stitching it all into a slide. Suzy’s answer was to put quantitative surveys, qualitative interviews, conversational research, and high-quality consumer audiences on a single connected platform.

The 2026 Decision Engine adds an AI layer on top of all of it, organized around three verbs:

Focus · Prove · Activate

Focus filters signal from the noise. Prove turns your research assets into a living, queryable memory instead of a graveyard of dead PDFs. Activate translates intelligence into outputs shaped for whoever needs them - the CMO, the brand manager, the person who actually has to ship the packaging.

The supporting cast - Intelligence, Insights, Audiences, and enterprise-grade security - keeps the whole thing trustworthy enough for a Fortune 100 legal team to sign off.

The product is named Suzy, branded as a her, and pitched as a colleague. It is the rare enterprise software you are encouraged to address by first name.

The customer list reads like a Super Bowl ad break.

You can argue with a startup’s vision. It is harder to argue with its logo wall. Suzy reports 350+ enterprise customers, including Microsoft, Google, PepsiCo, Netflix, Procter & Gamble, Coca-Cola, Nestlé, and Walmart. These are companies that spend more on a single campaign than most startups raise in a lifetime, and they are using Suzy to decide what to put in it.

The funding tells a similar story. A $34M Series C in 2020, then a $50M Series D in 2021 led by H.I.G. Growth Partners alongside repeat backers like BDMI and Foundry - bringing the total north of $120M.

Move at the speed of culture, or get left in the binder.

Suzy’s stated mission is to advance human understanding between consumers and enterprises - fast enough to keep up with how quickly culture actually moves. That phrase, “the speed of culture,” is also one of its six company values, sitting beside People Come First, Assume Nothing, and Create Value, Build Trust.

It is easy to roll your eyes at value statements. This one happens to describe the product. A research tool that takes six weeks cannot move at the speed of anything. A platform that answers in minutes might.

The company’s recent research leans into where culture is heading: consumers increasingly shop through AI assistants like ChatGPT, Perplexity, and Gemini rather than search engines. For brands, that is a quietly terrifying shift - and exactly the kind of thing Suzy wants you to study before it studies you.

Back to that room.

Return to the marketing team we started with - the one drowning in dashboards and starving for decisions. Suzy’s wager is that the next decade of brand-building belongs to whoever closes the distance between knowing and doing. Not the company with the most data. The one that acts on it first.

Whether the Decision Engine fully delivers on that is a question only its 350-plus customers can answer, and they will - in surveys, presumably run on Suzy. But the framing is sharp. As AI buyers, AI shoppers, and AI assistants reshape how products get discovered, the brands that survive will be the ones that can ask a real human a real question and act before the moment passes.

That room used to be full of intelligence and short on nerve. Suzy’s entire reason for existing is to hand it the nerve - and a name to ask.