survey-research
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Michele Salomon Has a Stack of Index Cards and a Question for the Room
The market researcher built a career by asking who needs to be heard, what a decision really requires, and whether the useful finding can survive a walk around the block.
The Question Behind the Question
A Montana polling firm survived four decades by learning that the number is rarely the answer. The useful thing is discovering which words, messengers and audiences can still move it.
The Pollster That Put Brown Back on the Padres
Competitive Edge has spent nearly four decades asking what people think. Its sharper trick is knowing when the easy way to ask produces the wrong answer.
The Receipt Is the Research: How Numerator Turns Shopping Trips Into Market Intelligence
A rewards app collects the receipts. A global measurement system turns them into a living map of consumer behavior - linking what shoppers say to what they actually buy.
NewtonX
NewtonX is a New York-based B2B market research and intelligence company that connects businesses to hard-to-reach, identity-verified experts. Instead of relying on a fixed panel, its AI-driven Graph scans more than 1.1 billion professionals across 140+ industries to custom-recruit the exact decision-makers a research brief requires, then runs surveys, interviews, and AI-moderated studies on top. Founded in 2016 by former McKinsey consultants Sascha Eder and Germain Chastel with Anuja Ketan, NewtonX serves Fortune 500 companies, top management consultancies, and financial institutions that need trustworthy, fraud-resistant data to make high-stakes decisions.