go-to-market-strategy
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The Agency That Starts at Zero
Most agencies begin with an answer: a campaign, a website, a press release. Zer0 to 5ive begins with the unnerving possibility that the client has asked the wrong question.
The Most Expensive Sentence in Business Is the One Nobody Can Repeat
OnMessage has spent a quarter-century fixing a peculiar executive problem: the strategy may be sound, but the story gets scrambled on its way to the customer. Its answer is less slogan factory than organizational plumbing.
The 27-Year Consultancy That Grew Without a Sales Machine
Finocchio Consulting has spent 27 years solving a problem most companies misdiagnose: the missing strategy is often a missing pair of hands. Its answer is a small bench of specialists who enter the team, make the plan, and stay for the unglamorous work of shipping it.
Rhiannon Naslund Learned the Product Before She Sold the Story
From a hospital dietetics role to the C-suite of enterprise software, Rhiannon Naslund built a career by getting close to complicated products - then making their value legible.
Elena Filimonova Makes Marketing Answer to the Business
She began in sales, learned finance, and built a career translating complicated technology into a business case. At Suvoda, Elena Filimonova now applies that discipline to the quiet machinery of clinical trials.
Lindsay Sanchez Is Making the Price Tag a Boardroom Conversation
After 25 years across analysis, enterprise software, sales, AI and customer engagement, the Pricefx CMO has arrived at a deceptively simple brief: make pricing intelligible, useful and impossible for the boardroom to ignore.
Tracy Pullman Took the Layoff Personally - Then Built the Job She Had Never Planned to Want
A pub job led her to HTML, HTML led her to Apple, and a layoff led her somewhere stranger: into a business of her own. Tracy Pullman’s career is a study in doing the uncomfortable thing before certainty arrives.
Gretchen Eischen Makes Complicated Companies Easy to Understand
She studied language, learned procurement from the customer side, and found her calling in marketing. At Avetta, Gretchen Eischen is using the same skill again: turning complexity into a promise people can repeat.
Elyssa Steiner’s Quiet Advantage: Leave the Desk
Kahua’s CMO has spent 15 years translating unfamiliar technology into useful stories. Her current playbook pairs fieldwork, editorial judgment and AI - in that order.
Drew Eakins
Drew Eakins is a marketing leader in the outdoor industry and the marketing chief for Reima's North America business, the 80-year-old Finnish children's outdoor clothing and footwear brand. Based in Colorado, he has spent more than a decade building outdoor brands, with earlier stops at Cotopaxi, Hestra Gloves, and Great Trango Holdings. He is known for connecting technical outdoor products with the audiences who actually use them, and for leaning into brand storytelling, wholesale partnerships, and channel strategy.
NewtonX
NewtonX is a New York-based B2B market research and intelligence company that connects businesses to hard-to-reach, identity-verified experts. Instead of relying on a fixed panel, its AI-driven Graph scans more than 1.1 billion professionals across 140+ industries to custom-recruit the exact decision-makers a research brief requires, then runs surveys, interviews, and AI-moderated studies on top. Founded in 2016 by former McKinsey consultants Sascha Eder and Germain Chastel with Anuja Ketan, NewtonX serves Fortune 500 companies, top management consultancies, and financial institutions that need trustworthy, fraud-resistant data to make high-stakes decisions.