Murad Hasan

The Profile

Running the automation revolution from Dhaka

Before most boardrooms in Bangladesh had properly spelled "hyperautomation," Murad Hasan was already working to make it real. As Chief Executive Officer for Automation Anywhere's Bangladesh operations, Hasan sits at the intersection of two quietly staggering facts: Bangladesh has one of the fastest-growing technology sectors in South Asia, and the company behind him has raised over one billion dollars to build what it calls the "autonomous enterprise."

Automation Anywhere - the company Hasan represents at the country level - didn't start with billion-dollar ambitions. It was founded in San Jose, California in 2003 under the uninspiring name Tethys Solutions. Seven years later it rebranded, and the decade after that it became a defining force in robotic process automation: the practice of using software "bots" to handle the repetitive, rules-based work that clogs enterprise operations. Finance teams reconciling invoices. HR departments onboarding employees. IT desks processing tickets. Automation Anywhere built tools to make those processes disappear into code.

"The autonomous enterprise isn't a destination - it's what happens when automation compounds across every workflow, every system, every decision loop until the entire organization runs on self-directed intelligence."

- Automation Anywhere, on its core platform vision

By the time Hasan took the helm in Bangladesh, the category had shifted again. RPA was no longer the edge - agentic AI was. The company pivoted from bots that follow instructions to agents that make decisions: systems powered by large language models, process reasoning engines, and generative AI that can handle ambiguity, adapt to new inputs, and complete complex multi-step tasks without a human holding their hand at every turn.

Bangladesh is a country of 170 million people, a BPO sector growing at double digits, and an enterprise technology scene that is, frankly, hungry. Financial services companies are digitizing. Shared services operations are scaling. The healthcare system needs automation. And a cohort of mid-sized enterprises that have long been locked out of the cutting edge - because building custom software was too expensive and hiring specialized engineers was too slow - is suddenly a viable market for a platform that lets you automate without an army of developers.

That is the market Hasan is navigating. His email sits at the domain of one of the most-recognized names in enterprise software. His city is Dhaka. The combination is more interesting than it sounds.

At a Glance

Role CEO, Bangladesh

Company Automation Anywhere

Location Dhaka, Bangladesh

Industry Enterprise AI / RPA

Company HQ San Jose, California

Company Founded 2003

Last Round $200M (Oct 2022)

The Bangladesh Opportunity

Bangladesh's BPO and technology services sector is growing at double digits annually. Enterprise automation is the logical next step for a market where manual processes are still the norm in banking, healthcare, and logistics.

The Platform

What Automation Anywhere actually does

Understanding Murad Hasan requires understanding the machine behind him. Automation Anywhere built its reputation on RPA - software robots that mimic the actions of a human clicking through applications, filling forms, copying data between systems. It sounds mundane. The economics are not.

Enterprises that deployed RPA at scale reported cost reductions of 25-50% on specific processes. A bot that runs 24/7 doesn't need sick days, doesn't make data entry errors, and doesn't require benefits. For industries where back-office operations run on armies of people doing repetitive tasks - banking, insurance, healthcare, logistics - the math was obvious.

The company raised $550 million in its Series A round in 2018 from General Atlantic, Goldman Sachs, and SoftBank. A $290 million Series B followed in 2019, led by Salesforce Ventures. By 2019 its post-money valuation had reached $6.9 billion. The most recent funding round - $200 million in October 2022 - reinforced that investors still believed in the thesis even as the market tightened.

Automation Anywhere Funding

Series A (2018) $550M

Series B (2019) $290M

Latest Round (2022) $200M

Annual Revenue ~$487M

Robotic Process Automation

Software bots that replicate human actions across applications - clicking, reading, writing, moving data - at machine speed with zero errors.

Agentic Process Automation

AI agents that don't just follow scripts but reason, adapt, and complete multi-step business processes with minimal human intervention.

Intelligent Document Processing

OCR and AI-powered extraction that turns unstructured documents - invoices, contracts, forms - into structured, actionable data.

The Market

Why Bangladesh is not a footnote

The instinct with "country CEO" titles is to read them as outposts. A satellite operation, a foot in the door, a mostly-symbolic presence. That reading misses the actual dynamics of the Bangladesh technology market in 2024 and 2025.

Bangladesh's business process outsourcing sector has been growing for over a decade. The country's financial services industry - banks, insurance companies, microfinance institutions - processes enormous volumes of transactions that still, in many cases, run on manual workflows. The healthcare system is digitizing rapidly. And a generation of Bangladeshi technology professionals trained in the country's engineering universities has created a talent base capable of deploying and customizing complex enterprise software.

For Automation Anywhere, this is not charity work or geographic box-checking. The Bangladesh market represents the kind of greenfield opportunity that mature markets can't offer: enterprises that are large enough to have genuine automation needs, but early enough in their automation journey that the platform can shape how they think about the category entirely.

Hasan's mandate is not just to sell licenses. Country-level CEOs for enterprise software companies of Automation Anywhere's scale are ecosystem builders. They run the partner network. They manage relationships with system integrators. They represent the brand in conversations with government agencies, banks, and the technology press. They decide which verticals to prioritize, which deals to personally get behind, and how to position a global platform against local competitors who understand the terrain.

Automation Anywhere's technology stack, which Hasan carries into those conversations, includes some of the most-talked-about capabilities in enterprise AI right now: LangGraph integration, Anthropic Claude connectivity, AWS Bedrock support, Azure OpenAI Service, Vertex AI compatibility, and Pinecone and Weaviate for vector search. The platform isn't a legacy RPA tool trying to bolt on AI. It has been rebuilt around the assumption that AI agents will do more and more of the cognitive work that enterprise operations currently depend on humans to perform.

Bangladesh Tech Context

A 170M-person market going digital

► BPO sector growing at double-digit annual rates
► Financial services and banking rapidly digitizing
► Large engineering graduate pipeline entering tech
► Healthcare and logistics sectors adopting automation
► Government push for digital transformation

Key Sectors

Where automation finds its footing

Financial services & banking

BPO & shared services

Healthcare administration

Government & public sector

Logistics & supply chain

The Technology Stack

Not RPA. Agentic intelligence.

The platform Murad Hasan carries into every Bangladesh enterprise conversation has evolved far beyond its RPA roots. Automation Anywhere's current stack is a full-spectrum intelligent automation platform - built for the era of AI agents that reason, not just bots that execute.

It integrates with every major AI provider (Anthropic Claude, OpenAI, Google Vertex AI, AWS Bedrock, Azure OpenAI Service), every major cloud (AWS, Azure, GCP), and the most-used enterprise platforms (Salesforce, ServiceNow, Workday). For a market like Bangladesh where businesses run on a heterogeneous mix of systems, that breadth is not a feature - it is a prerequisite.

AI Integration

Anthropic Claude, OpenAI, LangGraph, LangChain, AWS Bedrock, Azure OpenAI, Vertex AI, Hugging Face

Cloud Platforms

Amazon AWS, Microsoft Azure, Google Cloud Platform, Digital Ocean, Oracle Cloud

Vector & Data

Pinecone, Weaviate, Azure Data Lake Storage, Oracle Analytics Cloud

Technology Keywords

The Role

What a country CEO actually does

The "CEO" in Murad Hasan's title is not a courtesy. Running a country operation for a company of Automation Anywhere's scale involves genuine executive responsibility. It means P&L ownership. Talent decisions. Partner relationships. Customer escalations. Government engagement. The brand in a specific market is only as good as the person who shows up to represent it.

Country CEOs for enterprise software companies sit at the center of several competing forces simultaneously. The global product team has a roadmap. Local customers have different expectations. System integrators want margins. The regional leadership team wants bookings numbers. Navigating those tensions - and keeping the operation moving without losing the trust of any of the stakeholders - is what the job actually demands.

Automation Anywhere's platform is enterprise-grade in the most demanding sense of that phrase. It runs on Salesforce, ServiceNow, and Oracle stacks. It integrates with SAP. It deploys on-premises and in the cloud. Selling it means understanding those environments intimately, or having a team that does. Building that team in Dhaka is part of Hasan's mandate.

Core Responsibilities

Business Development

Enterprise sales, partner management, and building the customer base across Bangladesh's key verticals

Ecosystem Building

Managing relationships with system integrators, resellers, and training partners in the local market

Market Positioning

Representing Automation Anywhere in government, media, and industry conversations in Bangladesh

Digital Transformation

Helping enterprises understand and implement agentic AI and automation at scale

"Agentic process automation represents the next inflection point - where software doesn't just follow instructions but reasons, adapts, and completes complex tasks. For enterprises in rapidly digitizing markets, this is the moment to build foundations that will compound for the next decade."

- Automation Anywhere, on its agentic AI platform strategy

Perspective

Numbers worth sitting with

170M

People in the market

Bangladesh has 170 million people. The enterprise technology market is just beginning to scratch the surface of what automation can do in a country that size.

22 yrs

Company age

Automation Anywhere has been building since 2003. Two decades of institutional knowledge in automation - from document management to AI agents - backs every conversation Hasan has in Dhaka.

150+

Technology integrations

The Automation Anywhere platform integrates with over 150 enterprise applications and AI services - a breadth that makes it genuinely cloud- and vendor-agnostic in practice.

The Agentic Shift

From "the bot does what I tell it" to "the agent figures out how to do it" - this is the fundamental transition happening in enterprise automation right now. Automation Anywhere calls it Agentic Process Automation (APA). It's the product Hasan is selling into Bangladesh's enterprise market in 2024 and 2025.

The Citizen Developer Movement

One of Automation Anywhere's core bets is that automation shouldn't require professional developers. The platform includes low-code tools that let business users - accountants, HR managers, operations analysts - build their own automations without writing code. In a market like Bangladesh where developer capacity is constrained, this matters a lot.

Timeline

Automation Anywhere's two-decade arc

2003

Founded in San Jose, California as Tethys Solutions by Mihir Shukla, Neeti Mehta Shukla, Ankur Kothari, and Rushabh Parmani

2010

Rebrands as Automation Anywhere, pivoting to focus on robotic process automation as a category

2018

Raises $550M Series A from General Atlantic, Goldman Sachs, and SoftBank. RPA goes mainstream in enterprise software

2019

Raises $290M Series B led by Salesforce Ventures. Post-money valuation reaches $6.9B. Acquires Klevops to expand into process discovery

2021

Announces acquisition of FortressIQ. Expands Automation 360 cloud-native platform. Reports ~2,800 enterprise customers globally

2022

Raises $200M in Series B extension (October). Co-founder Neeti Mehta Shukla receives Women's Entrepreneurship Day Technology Pioneer Award at the United Nations

2023-25

Pivots to Agentic Process Automation (APA) and generative AI integration. Expands into 26 global regions. Murad Hasan leads Bangladesh country operations

By the Numbers

Total Funding $1.095 Billion

Annual Revenue ~$487 Million

Valuation $6.9 Billion

Employees 1,900+

Global Regions 26

Company HQ San Jose, CA

SIC Code 7375 (IT Services)

NAICS Classification

54151 - Computer Systems Design

Custom computer programming services and systems design - the formal classification for an enterprise automation platform operating at Automation Anywhere's scale.

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