FOUNDED 2009 Custom software & AI since the pre-cloud era 400+ CLIENTS 50%+ stay for 8+ years 65+ AI/ML PRODUCTS retail, health, fitness, hospitality ~290 ENGINEERS 91% senior & mid-level CLUTCH 4.9/5 9.1 NPS “AI IS NOT MAGIC. IT REQUIRES INPUT.” Oleg Lola, CEO FOUNDED 2009 Custom software & AI since the pre-cloud era 400+ CLIENTS 50%+ stay for 8+ years 65+ AI/ML PRODUCTS retail, health, fitness, hospitality ~290 ENGINEERS 91% senior & mid-level CLUTCH 4.9/5 9.1 NPS “AI IS NOT MAGIC. IT REQUIRES INPUT.” Oleg Lola, CEO
Company Profile · Software & AI Engineering

MobiDev

The software house that has been quietly shipping custom products since 2009 - and now turns AI concepts into working software for 400+ clients.

MobiDev company logo
MobiDev — Norcross, Georgia & Eastern Europe. A US- and UK-incorporated engineering firm with R&D centers abroad, photographed here as its wordmark.
2009
Founded
~290
Engineers
400+
Clients
65+
AI/ML Products
8+ yrs
Avg. Loyalty
What It Does

An engineering partner, not a vendor

MobiDev builds, scales, and modernizes custom software - with a practice built around AI, computer vision, AR, and IoT - for businesses that would rather borrow deep expertise than try to hire it.


Founded in 2009 by Oleg Lola, MobiDev started in the mobile-first era as a straightforward custom development shop. Fifteen years later it runs a full-cycle engineering operation: web and mobile apps, cloud migration, DevOps, QA, UX/UI design, and a machine-learning group that has shipped more than 65 AI and ML products.

The company is incorporated in the United States and the United Kingdom, with an address in Norcross, Georgia, and research-and-development centers in Eastern Europe. Its clients are small-to-medium businesses and mid-market enterprises across North America and Europe - the kind of organizations that need serious software but do not run large in-house engineering teams.

What sets the work apart is less a single product than a posture. MobiDev treats the customer as part of the delivery team, breaks ambitious AI ideas into small proofs of concept, and reinvests roughly 30% of its workload into R&D so it stays current on technology that changes every quarter.

The result is a services business measured by an unusual metric: how long clients stay. More than half have worked with MobiDev for eight years or more - a retention figure that, in the outsourcing world, functions as a quiet quality signal.

Products & Services

What you can build with them

SINCE 2018

AI & Machine Learning

Concept-to-optimization AI: computer vision (OCR, object detection, human pose estimation), deep learning, AI agents and multi-agent systems.

SINCE 2015

Data Science

Predictive analytics, demand forecasting and recommendation systems built with Python, PyTorch, TensorFlow and scikit-learn.

SINCE 2009

Web & Mobile Engineering

Full-cycle iOS, Android and web development delivered through dedicated teams or team augmentation.

SINCE 2016

Augmented Reality

AR product development for retail, fitness, sports and marketing experiences.

SINCE 2014

IoT Solutions

Industrial and consumer IoT systems - including connected hardware such as BarTrack's draft-beverage monitoring.

SINCE 2019

Biometric Authentication

Face and voice recognition systems for secure, low-friction identity verification.

AI ConsultingCloud MigrationDevOps Product ModernizationUX/UI AuditERP & POS Rapid MVPTeam Augmentation

AI is not a mystery or magic. It requires input.

Oleg Lola · Founder & CEO, MobiDev
Where It Works

Clients cluster in the un-glamorous industries

MobiDev's biggest concentrations of work are in businesses that never called themselves software companies. Bars indicate the relative share of client engagements MobiDev cites by sector (illustrative, based on published client counts).

Fitness
67 clients
Sports
62 clients
Hospitality
56 clients
Retail
54 clients
Healthcare
Healthcare
Manufacturing
Manufacturing
The Problem It Solves

Deep skills, without the hiring risk

Talent you can't hire fast

Computer-vision engineers, ML specialists and AR developers are scarce and expensive. MobiDev supplies them ready-made - 91% of its staff are senior or mid-level.

AI projects that stall

Many AI efforts die in ambiguity. MobiDev's proof-of-concept method breaks work into small iterations so risk stays contained and budgets stay sane.

Aging software

Product modernization, cloud migration and software audits give legacy systems a path forward without a risky rewrite.

Speed to a first version

Reusable expertise lets the team deliver AI-driven MVPs in as little as 10 business days, so ideas get tested before roadmaps get funded.

In Their Words

The MobiDev philosophy

“The team is something coherent and, first of all, it includes the customer. The client is as valuable as engineers for our success.”

Oleg Lola, CEO

“A big budget isn't a must in order to reap the benefits of AI. The optimal solution is chosen according to the client's capabilities.”

Oleg Lola, CEO

“We break the whole process down into small iterations named 'proofs of concept'... We can manage risks and are ready to develop the needed AI solutions.”

Oleg Lola, CEO

“More and more crucial decisions will be made with the help of AI in 5-10 years.”

Oleg Lola, CEO
Business Model & Market

How it makes money, and where it sits

MobiDev is a B2B services and consulting business. Revenue comes three ways: fixed project-based custom development, dedicated development teams that operate as an extension of a client, and staff augmentation that plugs individual engineers into existing teams. On top of that sits a growing AI consulting practice. Estimated annual revenue is around $9.7 million.

In the broader market, MobiDev sits between the giant offshore firms - EPAM, SoftServe, N-iX, Intellias - and the freelance marketplaces where many small companies start. It is large enough to field specialized AI and computer-vision talent, but small enough to keep the founder-set culture of treating each client as a partner rather than a ticket.

That positioning explains the customer base: SMBs and mid-market companies that need real engineering depth but cannot justify a large in-house team, particularly in sectors - fitness, hospitality, retail, healthcare - where AI is newly practical and competition for delivery partners is thinner than in pure tech.

The competitive edge MobiDev leans on is continuity. Alternatives can match a rate card; matching a relationship that has run for eight years, with the same engineers who learned the client's domain, is harder to replicate.

Timeline

Fifteen years, one throughline

2009

MobiDev is founded

Oleg Lola launches the company as a custom software and mobile development shop.

2014

Into IoT

The company expands into industrial and consumer connected-device projects.

2016-2018

AR practice & Upwork honors

Adds augmented reality development and is named Upwork Best Agency in Ukraine three years running.

2018

AI expertise begins

Lola stands up a dedicated AI and machine-learning practice inside the company.

2019

Top ML company

Clutch names MobiDev among the top machine learning companies.

2025-2026

AI-first, and AI agents

Rebrands around AI-driven product development, adding AI agents, multi-agent systems and 10-day AI MVPs.

FAQ

Quick answers

What does MobiDev do?

It is a software engineering and consulting company that builds custom web, mobile and cloud software, with a strong focus on AI, machine learning, computer vision, AR and IoT.

When and by whom was it founded?

MobiDev was founded in 2009 by Oleg Lola, who remains Founder and CEO.

Where is MobiDev based?

It is incorporated in the US (with an address in Norcross, Georgia) and the UK, and operates R&D centers in Eastern Europe.

What industries does it serve?

Retail, hospitality, healthcare, fitness, sports, manufacturing and fintech - mainly for SMBs and mid-market enterprises in North America and Europe.

How big is the company?

Roughly 290 employees, about 91% at senior or mid-level, having served 400+ clients since 2009.

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