Breaking: KeyData measures what's booked, not what's listed $12.4M raised - Series B led by Ballast Point Ventures 10M+ properties & 17,000+ property managers tracked Dustin Downing named CEO in 2026 leadership handoff New Owner Acquisition Platform spans 3,000+ US markets Verified PMS reservation data - not scraped calendars Breaking: KeyData measures what's booked, not what's listed $12.4M raised - Series B led by Ballast Point Ventures 10M+ properties & 17,000+ property managers tracked Dustin Downing named CEO in 2026 leadership handoff New Owner Acquisition Platform spans 3,000+ US markets Verified PMS reservation data - not scraped calendars

Company Profile · Data & Analytics

KeyData

The lodging intelligence platform built on real reservations - not guesswork.

10M+

Properties

17K+

Managers

$12.4M

Funding

2018

Founded

KEYDATA - the wordmark of a Santa Rosa Beach, Florida analytics firm that reads the short-term rental market from the source.
Portrait: company mark on navy.

The Front Page

A data company for a market that runs on estimates

The short-term rental industry is loud with opinions and short on facts. KeyData - founded in 2018 as Key Data Dashboard - set out to fix that with one stubborn idea: measure what is actually booked.

Most tools in the vacation rental world estimate performance by scraping Airbnb and Vrbo listing calendars, then guessing whether a blocked night means a booking or an owner stay. KeyData took the harder road. It integrates directly with property management systems, pulling verified reservation records - real bookings, real revenue, real dates - and blends them with OTA supply and hotel benchmarks.

The result is a picture of true lodging demand across an entire market: occupancy, average daily rate, RevPAR and booking pace that a revenue manager can act on without hedging. For an industry where a few points of occupancy decide a season, provenance beats volume.

The Distinction

Booked vs. Listed

Direct PMS reservations

Verified

OTA supply coverage

Broad

Hotel benchmarks

Blended

Scraped calendars only

Estimated

Illustrative comparison of data confidence by source method.

Products & Services

One dataset, four ways to read it

KeyData packages the same verified reservation core for very different readers - from a property manager tuning nightly rates to a hedge fund modeling a region.

For Managers

ProData

Enterprise market intelligence and portfolio analytics that plug into a PMS to benchmark occupancy, ADR, RevPAR and booking pace against the real market.

For Destinations

DestinationData

Real-time short-term rental and tourism reporting for DMOs, including visitor origin and feeder-market analysis to guide marketing spend.

For Institutions

EnterpriseData

Custom data feeds delivered by API for investment, research and forecasting teams that need raw signal, not a dashboard.

A La Carte

TrendData

Standard and custom market reports for teams that need a specific answer without a full platform subscription.

Beta · Long Tail

HostData

A lighter product aimed at individual hosts and smaller portfolios who still want market-grade benchmarks.

2026 · Add-on

Owner Acquisition

Combines ownership records with performance data across 3,000+ US markets so managers can target and reach owners of the right properties.

Who Uses It

The same market, read by very different people

KeyData's customers rarely look alike. A revenue team fine-tunes pricing for a season. A destination marketing organization maps where its visitors come from. A real estate investor or hedge fund models an acquisition. A hotelier watches rental supply creep into its comp set. What unites them is a need for numbers they can defend.

The company reports coverage of more than 10 million properties and 17,000-plus property managers, giving even niche markets enough depth to benchmark against.

Property managers DMOs Investors Hedge funds Hotels Enterprise analytics

The Problems It Solves

From guesswork to ground truth

Set a nightly rate without market context and you leave money on the table - or price yourself empty. Plan a destination's marketing on estimates and you chase visitors who were never coming. KeyData replaces those blind spots with direct-source demand data.

Its 2026 Owner Acquisition Platform tackles a newer problem: growth. As competition tightens, managers can no longer just add doors - they need the right ones. KeyData lets them search by revenue, occupancy and amenities, then reach owners directly.

Business Model & Market

Where KeyData sits

KeyData runs a B2B SaaS model - tiered subscriptions across ProData, DestinationData, EnterpriseData and TrendData, plus API licensing and add-on modules. Its raw material is trust: direct PMS integrations that competitors relying on scraped listings cannot easily replicate.

Dimension	KeyData's approach	Common alternative
Core data source	Direct PMS reservations	Scraped listing calendars
What it measures	What was booked	What appears available
Primary buyers	Managers, DMOs, institutions	Hosts, investors
Delivery	Dashboards + API feeds	Dashboards, reports
Coverage claim	10M+ properties	Varies by scraper reach

In a field that includes AirDNA, Transparent, Beyond and PriceLabs, KeyData positions itself as the source of record rather than the loudest estimator - the dataset others end up quoting. That niche focus is also its moat: being genuinely useful in a corner the hotel-data giants overlooked.

The Backstory

Eight years, $12.4M, one quiet handoff

KeyData was founded in 2018 in Santa Rosa Beach, a Gulf Coast vacation town - fitting for a vacation rental data company. Founder Amy Hinote, who also built the industry publication VRM Intel, later stepped back as Jason Sprenkle took the company through eight years of growth.

A ~$2.4M Series A arrived around 2020, followed by a $5M Series B led by Ballast Point Ventures in 2021 - partner Robert Faber joined the board - and a $5M Signature Bank credit facility in 2022, bringing total funding to $12.4M. In 2026, Sprenkle retired to the board and president Dustin Downing, a Sabre, LTK and OrderMyGear veteran, stepped up as CEO.

2018

KeyData is founded

Key Data Dashboard launches to bring verified benchmarking to vacation rental managers.

2020

Series A & DestinationData

Raises ~$2.4M and expands to serve destination marketing organizations.

2021

$5M Series B

Ballast Point Ventures leads; the board gains a new partner and the platform scales.

2022

$5M credit facility

Signature Bank funding lifts total capital to $12.4M for product and go-to-market.

2026

New CEO & Owner Acquisition

Dustin Downing becomes CEO; the Owner Acquisition Platform launches across 3,000+ US markets.

Worth Knowing

Five things about KeyData

Its logo is a small bar-chart of ascending bars - a nod to the occupancy and revenue trends it tracks.

The public brand is "KeyData," but the legal and original name is Key Data Dashboard.

Founder Amy Hinote also founded VRM Intel, a leading vacation rental industry publication.

Co-founder Jason Sprenkle received the Pioneer Award at the 2026 Shortyz Awards.

Reader Questions

FAQ

What does KeyData do?

KeyData provides market intelligence and analytics for the short-term and vacation rental industry, benchmarking occupancy, ADR, RevPAR and booking demand from verified property management system reservation data.

How is KeyData different from AirDNA and similar tools?

KeyData measures actual bookings by integrating directly with property management systems, rather than estimating performance from scraped listing calendars and availability.

Who uses KeyData?

Professional property managers, destination marketing organizations, real estate and investment firms, hedge funds, hotels and enterprise analytics teams.

Who leads KeyData?

Dustin Downing is CEO as of 2026, having succeeded co-founder Jason Sprenkle, who moved to the board. The company was founded in 2018.

How much funding has KeyData raised?

About $12.4M total, including a $5M Series B led by Ballast Point Ventures and a $5M credit facility from Signature Bank.