tourism-data
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Tourism Nova Scotia Missed a $4 Billion Bet - Then Built a Better Playbook for Selling a Place
A pandemic broke the province's neat growth forecast. The rebuild reveals a useful lesson for every place brand: advertising works better when the product, the operators and the calendar improve with it.
Destination Toronto Sells a City It Cannot Control - And Turns Attention Into a $9.1 Billion Visitor Economy
The nonprofit does not own a hotel, stage a festival or fly a plane. Its job is harder to see: make thousands of independent Toronto experiences feel like one trip worth taking - then prove the attention became visits, meetings and local spending.
KeyData
KeyData (Key Data Dashboard) is a Santa Rosa Beach, Florida based analytics company that turns verified, direct-from-source reservation data into market intelligence for the short-term and vacation rental industry. By integrating directly with property management systems rather than scraping listing calendars, it gives professional property managers, destination marketing organizations, investors and enterprise research teams real-time benchmarks on occupancy, ADR, RevPAR and booking demand. Founded in 2018 and backed by $12.4M in funding, the company reports coverage of millions of properties and thousands of property managers across global markets.