BREAKING / TICKETING

PEOPLE / THE SECOND SALE

Don Vaccaro and the value of a spare ticket

A chance purchase at Madison Square Garden sent Don Vaccaro into the ticket business. Decades later, the TicketNetwork co-founder is still arguing over who gets to sell the seat - with a few unexpected stops along the coast.

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Don Vaccaro went to Madison Square Garden for Ted Nugent and came away with a different sort of encore. It was 1979. He was a 16-year-old high school student from Greenwich when tickets for Jethro Tull unexpectedly went on sale. He bought 20 at $10 apiece, then resold them for between $25 and $50. The music had competition. There was something happening at the ticket window, too.

The episode contains the small mechanism that would occupy much of his working life: someone has a ticket, someone else wants it, and the route between them leaves room for a business. Over the following decades, Vaccaro moved from making those connections himself to building systems through which other people could make them. A spare seat became an occupation. Eventually, it required software.

Twenty tickets and a different sort of encore

His first company was Ticket World. Later came TicketNetwork, with roots the company dates to 1996. In 2002, Vaccaro and co-founder Doug Kruse launched TicketNetwork.com. The distinction between those dates matters: a business can spend years becoming the thing the public eventually recognizes. Here, the ticket broker and the software developer put a consumer-facing website around work already underway.

Vaccaro’s interests spread across the trade. He founded Ticket Galaxy and Ticket Summit, the conference for ticketing and live-entertainment executives. He helped establish brokers’ associations in Connecticut and Massachusetts and served as president. These were different ways of organizing the same unruly neighborhood: sellers needed tools, a place to meet and a voice when lawmakers discussed their business.

In 2009, he received the Ernst & Young Entrepreneur Of The Year award for the Metro New York region’s E Services category. A trade built around finding the right seat had acquired the vocabulary of a software company. TicketNetwork’s point-of-sale work made that change tangible. Other brokers could use technology to manage their businesses, extending Vaccaro’s reach beyond the tickets he might personally buy.

1979A first resale opportunity at Madison Square Garden
2002TicketNetwork.com launches with Doug Kruse
2020Vaccaro testifies at a congressional ticketing hearing
2025Another round of proposals on ticketing rules

Ticket Summit gave the industry a meeting place as well as a trade show. For Vaccaro, whose work also included forming brokers’ associations, the gathering became another public forum for discussing ticketing. His professional life came to include selling services to brokers and speaking about the conditions under which they operated. That combination helps explain why his name appears in both business coverage and government hearing records.

Who owns the second sale?

Ask what TicketNetwork does and the apparently simple ticket becomes complicated. In a 2011 interview, Vaccaro described an exchange where sellers listed inventory and set prices. A last-minute seat might cost less than face value or considerably more, depending on demand. His explanation put the marketplace between buyer and seller, rather than at the box office issuing the original ticket.

That position gives him a particular view of the business. A ticket that can move freely between owners creates opportunities for a resale exchange. Restrictions on transfer can narrow those opportunities. Consumer choice and company interest sit close together in Vaccaro’s arguments; understanding the proximity is part of understanding him. He has a commercial stake in the freedoms he advocates.

At a congressional hearing in February 2020, he compressed his priorities into three words: “Transferability, disclosure, and freedom.” He wanted buyers to understand ticket availability and the conditions of a purchase. The policy vocabulary had changed from the cash at a concert window, but the underlying question was familiar: what may the next owner do with the seat?

“Transferability, disclosure, and freedom.”

Don Vaccaro, congressional testimony, February 2020

His own company’s record complicates that argument. In November 2023, TicketNetwork agreed to a C$825,000 penalty and advertising changes following a Canadian Competition Bureau investigation. The bureau found unattainable advertised prices and discounts, unclear currency information and misleading impressions that customers were buying from primary vendors. Mandatory fees added more than 38 percent on average to advertised prices, the bureau said.

The agreement required changes to those practices and a compliance program. For a chief executive who advocates transparency, the episode supplies a practical measure against which the argument can be judged. A buyer experiences the price on the screen and the charge at checkout. The elegance of a policy position offers little comfort when those numbers disagree.

Vaccaro continued pressing for changes. In March 2025, he supported upfront pricing in Connecticut’s proposed HB 7182 while asking for revisions on exclusive contracts and refunds. He also sought prompt ticket delivery and more accessible dispute resolution, and opposed resale price caps. These were recommendations to lawmakers, expressing how he believed the market should work.

That July, TicketNetwork submitted reform comments to the Department of Justice and Federal Trade Commission. Its proposals included portable tickets, disclosure of seats held back from public sale and limits on exclusive venue contracts. “Consumers are fed up with the modern ticketing system, and deserve better,” Vaccaro said. His proposed remedy remained more room for competing sellers and fewer obstacles between a buyer and a usable ticket.

Joe Torre, left, standing beside Don Vaccaro
A different kind of lineup: Joe Torre, left, with Vaccaro. Photograph from Vaccaro’s personal gallery.

A phone call, then another business

Ticketing was never his only field. In 2010, Vaccaro called Jeffrey Tesch with an idea for a private lending business. Tesch later recalled being interested if they could make the product more professional. The venture became RCN Capital, providing financing for real-estate investors. The opening question was practical: could they build a dependable business around a need they recognized?

By June 2019, RCN said it had underwritten more than 4,600 loans and overseen more than $1 billion in originations since its founding. Vaccaro stepped down as CEO effective June 30, with Tesch taking over. Those figures describe the lending company at that moment, rather than Vaccaro’s personal wealth. They also mark a decision founders sometimes find awkward: choosing somebody else to run the business.

The handover also preserved continuity. Tesch had been managing director and had worked at RCN since its founding. The company announced plans to assemble a board with real-estate finance experience, adding oversight as it expanded. Vaccaro’s departure from the CEO role was a documented transition to an existing colleague.

The pastor’s missing webmaster

Another project began with a more irritating transaction. The Rev. Boise Kimber’s New Haven church had paid more than $1,000 for a website. The people who supplied it disappeared. After Kimber discussed the problem with his friend Vaccaro, the church received a free site. It became the model for Grace Church Websites, which the pair launched in February 2016.

By November, more than 670 churches and nonprofits were participating, many serving predominantly Black or Hispanic communities. The appeal was wonderfully ordinary: an organization could be found online, announce its events and keep its information current. A congregation arranging a car wash or a community evening needed the same basic reliability that an online business takes for granted.

Vaccaro hoped the sites would also connect churches with local businesses. The ambition fits a recurring element in his projects: give an existing organization a tool it can use. It is a modest description beside the language usually attached to technology ventures. It also tells you what the recipient actually receives. In this case, the congregation could finally have a website without chasing its vanished webmaster.

The roof has a day job

At TicketNetwork’s South Windsor headquarters, another asset had been put to work. In 2019, a 1.4-megawatt solar array covered much of the building’s roof. It comprised 4,365 panels, with the company projecting that it would offset nearly 70 percent of annual energy use. The ribbon cutting took place among the panels, a sensible venue for showing what the money had bought.

Don Vaccaro and guests cutting a red ribbon among solar panels at TicketNetwork headquarters
The roof gets a ribbon. Vaccaro and guests mark TicketNetwork’s 2019 solar installation. Photograph from his personal website.
THE SOUTH WINDSOR ROOFTOP · 20194,365 solar panels
1.4 MW capacity~70% projected energy offset

Company projection at installation, not a measurement of current output.

The campus also had a community garden and an animal sanctuary. Staff could visit goats, geese, pigs, chickens, llamas and alpacas nearby. A ticket marketplace does not logically require an alpaca. The presence of one gives the workplace a memorable detail beyond its product list. Vaccaro’s stated environmental goals had a visible setting: food growing nearby and electricity being generated overhead.

A lighthouse with a sound problem

Then there is the lighthouse. Vaccaro bought a section of Mistake Island off Jonesport, Maine, including Moose Peak Light. In 2014, he gave a film production access to the property for To Keep the Light, written and directed by Erica Fae. He also covered a construction crew and $63,000 in materials for the exterior of a lighthouse keeper’s house.

A location of that sort comes with a few conditions imposed by geography. There was also a fog signal sounding every two minutes, an unwelcome supporting performer in a film shoot. The production’s efforts to secure a workable arrangement involved Senator Susan Collins’s office. Producer Jane Applegate later described how a switch to a marine-activated signal allowed filming to proceed.

The materials used for the house exterior were salvaged after the shoot. The help was specific, physical and useful: access to an island, people to build a set, lumber to build it with. The episode gives Vaccaro a place in a film’s working history. Nobody can shoot a lighthouse drama on the strength of an encouraging email alone.

The ocean keeps its own books

His more recent coastal purchase had a shorter run. In June 2024, Vaccaro bought a Nantucket beach house threatened by erosion for $200,000. He understood the risk. By January 2025, the house had been condemned and was demolished. He said his losses exceeded $400,000, while describing a week there with his family as worth the expense.

“Inevitably the ocean will win,” he had said. It is an unusually unsentimental line from someone willing to make the purchase anyway. There is a resemblance to the business in which he began: an opportunity has a limited life, and some of its value comes from being there before it disappears. The comparison does not explain his decision. It simply leaves the story where it started, with the value somebody places on getting to attend.

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