CX Built For Where Your Business is Going Next. Broadvoice replaces overbuilt, underperforming communications platforms with cloud calling, contact-center, and AI tools built for small and mid-sized businesses.
In 1994, the Northridge earthquake shook the San Fernando Valley hard enough to burst pipes and flood a small pager warehouse. Everything inside was ruined. The two men who ran the shop, Jim Murphy and Ari Ramenzani, used federal disaster funds to lease a new office and start again. That pager company is the seed of what is now Broadvoice, a cloud-communications firm whose software routes calls for Toyota, Hertz, and thousands of businesses most people have never heard of.
The path from beepers to voice AI was not a straight line. Pagers gave way to internet calling. Broadvoice was founded in 2003 to sell Voice over IP to businesses, and it took its current shape in 2012 after a corporate reshuffle with Phone Power. Along the way it collected consumer brands like VOIP.com. What survived every pivot was a single instinct: read where communication is heading and get there early.
Strip away the acronyms and Broadvoice sells two things a business needs to talk to people. The first is a phone system for the team - calls, texts, video, voicemail - delivered from the cloud so there is no closet full of hardware. The second is a contact center: the software a support or sales floor uses to handle a flood of calls, chats, and emails without dropping anyone. Increasingly, there is a third layer stitched through both: AI that listens, answers, and summarizes.
b-hiveCloud PBX, business calling, video, messaging, SMS, and the Communicator app for teams working from anywhere.
GoContactOmnichannel voice, chat, email and social, plus dialer, smart scripting, IVR and self-service in one console.
GoAIVoice chatbots, post-call analysis, GoEngage inbound voice AI, and AI Analyst for plain-language reporting.
The pitch on the company's homepage is blunt: "Replace overbuilt, underperforming platforms with a solution that's easy to use, quick to deploy, and made to deliver value from day one." It is aimed squarely at the buyer who signed up for a big-name system, paid for features nobody uses, and still cannot get a customer through to a human quickly.
Broadvoice's core customer is the small or mid-sized business - the 40-person insurance agency, the regional clinic, the outsourced support team - that wants the phone setup a giant company has without the giant company's budget or IT department. The company says it serves thousands of businesses, and it name-checks brands like Hertz, Toyota, UPS, L'Oreal, and Pfizer among the logos it works with. In Europe and Latin America, those customers are served under the GoContact brand.
"CX Built For Where Your Business is Going Next."Broadvoice, company tagline
The industries cluster where phone volume is heavy and mistakes are expensive: healthcare, finance, insurance, retail, and business process outsourcing. These are buyers who measure success in answered calls and resolved tickets, not in feature checklists - which is exactly the scoreboard Broadvoice tries to win on.
The problem Broadvoice attacks is not that businesses lack communication tools. It is that they have too many, stitched together from too many vendors, and that standing them up takes months. A company might buy a phone system from one supplier, a contact center from another, and analytics from a third, then pay an integrator to make them talk. Broadvoice's answer is consolidation and speed: one vendor, one subscription, and a contact center it says can be live in five to seven business days rather than a quarter.
Speed-to-value is the differentiator the company leans on hardest. When a competitor's edge is depth and configurability - which often reads to a small business as complexity - the counter-position is to be the one that is simply working next week.
Broadvoice competes in a crowded room. RingCentral, 8x8, Nextiva, Vonage, and Dialpad chase the same unified-communications dollar; Five9, Genesys, and Talkdesk fight for the contact center. Against that field, Broadvoice makes three quieter bets. It targets the mid-market middle rather than the enterprise logo. It sells both the phone system and the contact center from one house, so a growing business does not have to re-platform. And it keeps deployment fast enough to be a selling point.
The 2021 acquisition of GoContact, an Aveiro-based contact-center company, is the move that reshaped the business. It brought a cloud-native platform, roughly a hundred engineers and support staff, and operations spanning Portugal, Spain, Morocco, Angola, and Colombia. Rather than rebrand everything under one banner, Broadvoice kept both names alive - a decision that let each keep the trust it had built in its own region.
The b-hive platform is the communications backbone: cloud PBX, business calling and SMS, video, and the Communicator app that keeps a distributed team on one number. GoContact is the customer-facing engine, unifying voice, chat, email, and social into a single agent console with a dialer, smart scripting, and self-service IVR. In 2024 the company embedded CommunityWFM's workforce management - the scheduling and forecasting layer a busy floor needs - into both products.
The newest chapter is AI. In June 2026 Broadvoice launched GoEngage, a voice AI that answers inbound calls with a human-like cadence, and AI Analyst, which lets a contact-center manager ask a plain-language question - "how are we doing today?" - and get an answer without building a report. The interesting detail is not that a communications vendor added AI. It is that a mid-market company shipped conversational voice AI at all, and aimed it at removing busywork rather than looking impressive.
The AI that answers a manager's spoken question, and the AI that answers a customer's call, are now shipping from the same mid-market vendor.
Broadvoice runs a business-to-business subscription model. Customers pay per seat, monthly or annually, with the company emphasizing flexible terms and no long-term lock-in. Add-on AI modules, SIP trunking, and integration services layer on top of the recurring base. A large share of sales flows through a channel of agents, resellers, and managed-service providers - the company added dedicated channel-sales leadership in 2025 - which lets a relatively lean firm reach a wide mid-market footprint.
It is, notably, still privately held after more than two decades. In a market fixated on IPOs and acquisitions, that has let Broadvoice make long-horizon bets - a cross-border acquisition, a multi-year AI build - without narrating every quarter to public shareholders.
Zoom out and Broadvoice sits in the consolidating middle of business communications, where UCaaS and CCaaS are merging into one purchase and where AI is becoming table stakes rather than a novelty. It will not out-spend the largest platforms on brand, and it does not try to. Its expertise is the unglamorous plumbing - SIP trunks, call routing, omnichannel queues - packaged so a non-technical buyer can turn it on quickly. In a field crowded with giants, that is a defensible corner: enterprise-grade communication, sized and priced for everyone the giants overlook.