Seven hundred euros is an awkward amount of money. Enough to make a project feel real; too little to make it a livelihood. Fabian Tausch remembers earning roughly that sum from his first podcast advertising deal in 2017. He had started interviewing entrepreneurs the year before. The payment answered one question: could these conversations earn money? The harder question was whether they could support a business without losing the reason people listened.
- Free, detailed founder interviews for people building companies.
- Paid sponsorships, events and films for businesses serving that audience.
- An archive that, the company says, generates 60% of downloads.
Today that project is Unicorn Bakery, a founder-focused media company with German and English interviews, a newsletter and commercial services. The name suggests a recipe. The interesting part is how often its own founder had to change ingredients.
A classroom with the wrong seating plan
The podcast was not Tausch’s only experiment. An entrepreneurship programme he helped develop gathered 28 participants. Some already had angel investment; others had yet to start a company. In a later interview, he described struggling to give such different founders a coherent programme. It became a network, then pandemic pressures absorbed university resources. He concluded that repairing it would demand substantial time and money. It closed, and the podcast became his main income channel in early 2021.
That episode offers a practical distinction. A room full of people interested in entrepreneurship is not necessarily a room full of people with the same problem. A useful programme needs a shared starting point. An interview archive can let each listener choose.
The name outgrew the microphone
The original name was Jungunternehmer Podcast. By March 2022, it had become Unicorn Bakery. Tausch told t3n that the ambition was to develop a media company beyond the podcast. Removing the format from the name left room for other products. A microphone could remain the centre of the operation without becoming its entire identity.
“Ich wollte verstehen, was Unternehmertum bedeutet,” he told t3n: he wanted to understand what entrepreneurship meant. Curiosity also exposed an editorial habit. Most of his guests had been men. His Female February project featured 36 women between February 1 and March 8, including founders and investors. Changing the mix required going out and finding different stories.
The expertise here is interviewing and organising founder knowledge. Fundraising, sales, leadership and scaling recur throughout the catalogue. The appeal is proximity to people who have faced the decisions themselves. For a reader with a difficult hiring decision, that can be more useful than another tidy account of somebody’s valuation.
The old episodes are still at work
Unicorn Bakery reports 126,000 listeners annually, with 57% of its audience at senior through CXO level. Those are company figures. Its more revealing claim is that 60% of downloads come from older episodes. Listeners apparently arrive with problems that do not expire on publication day.
Consider the alternatives. OMR’s podcast ranges across business, entertainment and sport. Startup Insider combines news, investment analysis and interviews, including a short daily morning show. Unicorn Bakery’s centre of gravity is the operating founder: how a company gets built, financed and managed. These audiences overlap. The distinction is emphasis, not a claim that one microphone owns the subject.
Its current catalogue makes that emphasis visible. On October 9, 2026, Tausch published a conversation with Peec AI CEO Marius Meiners about rapid growth and mistakes. A week earlier, Razor founder Tushar Ahluwalia discussed starting again with an AI venture. Success and the next uncomfortable decision sit close together.
Free to listen. A business to run.
For listeners, the interviews and Founder Briefing are free. The briefing arrives Tuesday and Friday at seven, promising a five-minute read on funding, consequential AI developments, European venture funds and selected events. It serves founders who want a filter for their attention.
The paying audience has a different problem: reaching those founders. Unicorn Bakery sells host-read sponsorship, with placements kept in the episode and category exclusivity for the partnership’s duration. Listed partners include Stripe, Workday and HubSpot. Leapsome is presented as a multimonth campaign combining podcast spots, LinkedIn and the newsletter. Pricing depends on the proposed work.
“Die Redaktion ist nicht käuflich.”
Unicorn Bakery’s partnership policy: the editorial operation is not for sale.
Its partnership page explicitly says a company cannot buy a guest appearance. That boundary matters commercially. The sponsor wants the listener’s trust, which depends on the interview being worth hearing. Selling the guest chair would make the advertised access less valuable.
Sometimes the product is a table
The company also offers branded founder dinners: ten to twelve founders, one evening, one partner. It reports more than 50 events annually across six or more DACH cities. Its RSM example combines dinners with a padel tournament. A small room gives a sponsor a different kind of access from an audio spot.
Documentaries extend the business again. Chris Mongang leads production, and the site presents work with New York robotics startup Starlife. The pitch is that one film can support a launch, recruiting, fundraising and sales. A Cloover example describes footage reused across LinkedIn, careers and sales. Tausch also offers live interviews, panels and keynotes.
Borrow the question before the answer
The useful way to listen is with a decision already in mind. Pick an episode about that problem, identify the action the guest took, and ask which conditions made it sensible. A fundraising tactic from a well-connected founder may travel poorly to a first-time team. A hiring plan assumes a budget. Treat the account as a hypothesis to test.
For a business buying sponsorship, the same discipline applies: check audience fit, category availability and the time allowed for results. For anyone copying the media model, an archive needs durable questions and sustained publishing. The attractive part of Unicorn Bakery is that it gives those questions somewhere to live. The next useful one might already be waiting in an old episode.