tiktok-shop
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WITHIN asks what the next dollar does
A mattress campaign, a luxury watchmaker, and a TikTok boot shop reveal WITHIN’s central bet: marketing works better when the people buying ads understand the business buying them.
Dropship sells the search before the sale
Before a seller bets on a product, Dropship lets them inspect the shops, ads, and creators already selling it. The useful trick is knowing where the evidence ends.
Eva wants you to keep more of the sale.
More traffic can make a business busier without making it richer. Eva connects advertising, pricing and operations so ecommerce brands can see what a sale actually leaves behind.
MAËLYS Found a Business Below the Neck
A booty mask opened the door. Targeted formulas, direct customer data and a reluctant romance with retail turned MAËLYS into a business built around the skin beauty used to overlook.
Wahool sells the machinery behind the livestream
A host can charm a room. Keeping the products, prompts, promotions and payroll in order takes another kind of talent. Wahool is turning that backstage work into software.
The Agency That Fixes the Plumbing Before It Turns on the Faucet
Best Practice Media manages more than $35 million in annual ad spend. Its more interesting habit is knowing when not to spend it.
The Times Square Store Where Shaq Dropped $10,000 - and Nobody Was Trying to Sell Him Anything
A tech store in the old Times Square McDonald's asks a strange question: what if you never had to buy anything to have a good time? Its first repeat customer was Shaq, and he came back with a checkbook.
The 44-Year-Old Agency Learning to Sell in a World Without a Funnel
Stella Rising began when marketing to women was treated as a specialty. Now it is betting that the next durable agency advantage is seeing the whole shopping system - from a TikTok discovery to an Amazon cart to an untraceable purchase at the grocery shelf.
aCommerce
aCommerce is Southeast Asia's largest end-to-end e-commerce enabler, running online sales operations on behalf of global brands across Thailand, Indonesia, the Philippines, Malaysia and Singapore. Founded in Bangkok in 2013, it combines managed services - storefront design, performance marketing, customer care, warehousing and last-mile delivery - with a proprietary software stack, EcommerceIQ, that gives brands a single view of their marketplace, D2C and social-commerce channels. Backers include Emerald Media (KKR), Indies Capital and Blue Sky, and the company has raised roughly US$119M to date.
Etaily
Etaily is a Southeast Asian commerce enablement platform that helps global and regional consumer brands sell online across the region. Founded in 2020 by Alexander Friedhoff, it runs an end-to-end operation - marketplace and D2C store management, social commerce and livestreaming, digital marketing, data analytics, warehousing and fulfillment - so brands can launch and scale on channels like Lazada, Shopee, TikTok Shop, Zalora and brand.com without building local teams. Headquartered in the Philippines with offices in Singapore, Malaysia and Indonesia, Etaily has processed over 40 million orders and works with brands including Levi's, Skechers, Abbott and L'Oreal.
Jet Commerce
Jet Commerce is a Southeast Asia-focused e-commerce enabler founded in Indonesia in 2017 that provides brands with end-to-end online growth services - strategic consulting, marketplace store operations, integrated digital marketing, customer service, live commerce, and warehousing and fulfillment. Operating across Indonesia, Malaysia, Thailand, Vietnam, the Philippines, Singapore, China, and Brazil, it helps global and local brands such as OPPO, DJI, L'Oreal, and Panasonic sell on platforms including Shopee, Lazada, Tokopedia, and TikTok Shop. The company raised over $60 million in Series B financing in August 2022.
MantaYaY
MantaYaY is a Kuala Lumpur-based TikTok-first creator network and media company. It manages a network of thousands of creators, runs influencer marketing and social-media accounts for brands, operates TikTok Shop live commerce, and produces short-form drama and gaming content across Southeast Asia. Founded by former TikTok creators Yubin Ng and Joel Lim, the company positions itself as a full-stack partner connecting brands, creators, and audiences on short-form video.
Century 21 Stores
Century 21 Stores is a New York City off-price fashion retailer, founded in 1961, known for selling designer and luxury apparel, footwear, handbags and accessories at deep discounts. After filing for bankruptcy and closing all 13 locations in 2020 amid the COVID-19 pandemic, the Gindi family reacquired the brand and reopened its Financial District flagship at 22 Cortlandt Street in May 2023. Rebranded 'Century 21 NYC,' the retailer pairs its trademark 'treasure hunt' in-store experience with a growing e-commerce presence, live shopping and a TikTok Shop.
AfterShip
AfterShip is a post-purchase software company that helps online retailers manage everything that happens after the buy button. Its platform tracks shipments across more than 1,100 carriers, powers branded tracking pages and delivery notifications, automates returns and exchanges, predicts estimated delivery dates, and syncs catalogs to marketplaces like TikTok Shop. Founded in Hong Kong in 2011 and now headquartered in Singapore, AfterShip serves tens of thousands of merchants, including brands such as Microsoft, Dell, HP, and marketplaces like eBay and Etsy, and has processed billions of tracked shipments.
MarketLeap
MarketLeap is an AI-driven ecommerce accelerator that helps consumer brands launch and scale on global marketplaces such as Amazon, Walmart, eBay, OTTO, BOL and TikTok Shop. Founded in 2022 by former Amazon and Jumia executives Mamoun Benkirane and Mekki Mouaddeb, the platform combines automation, analytics and hands-on operations - including listing optimization, dynamic pricing, marketing, inventory forecasting and VAT/tax compliance - under a 'skin in the game' model that absorbs marketing costs and runs on 30-day rolling contracts. The company raised an $8M Series A in February 2025, bringing total funding to about $10.7M.
Reacher
Reacher is an AI-powered platform that automates creator marketing for TikTok Shop, Instagram, and YouTube - turning the chaos of influencer outreach, sample logistics, and affiliate tracking into a single workflow. Founded in 2024 by Jerry Qian and Bora Mutluoglu, the YC S25 startup serves brands like Under Armour, Hanes, and Logitech, claiming 1,000+ brands and 3.4M+ indexed creators.
Teikametrics
Teikametrics is a Boston-based AI marketplace optimization platform that helps brands, retailers, and agencies grow profitably on Amazon, Walmart, and TikTok Shop. Its Flywheel platform unifies advertising, organic ranking, and inventory data into one AI engine, and the company says it has optimized billions in marketplace GMV for thousands of sellers worldwide.