Company Profile · Kuala Lumpur, Malaysia
MantaYaY
The TikTok-native creator network turning scrolls into stories, and stories into sales.
MantaYaY, Kuala Lumpur - a creator network built by creators, for the short-video era.
The TikTok-native creator network turning scrolls into stories, and stories into sales.
Most companies in the creator economy sell a promise: go viral. MantaYaY sells something less glamorous and more durable - a system that produces short-form video at scale, then routes it toward the outcomes brands actually care about. From a base in Kuala Lumpur, the company runs a network of thousands of TikTok creators, manages brand accounts, operates live e-commerce on TikTok Shop, and produces its own short dramas and gaming content.
The pitch is straightforward. Brands want reach on TikTok. Creators want work, structure, and a shot at bigger opportunities. MantaYaY sits in the middle, matching supply to demand and taking a cut of the value that flows through. What began as an agency has grown into a multi-service network spanning Malaysia, Indonesia and the Philippines, with campaign managers, e-commerce operators, content teams, and live hosts under one roof.
The company was founded in 2023 by two people who lived the problem first: Yubin Ng, now CEO, and Joel Lim - better known to Malaysian audiences as BangJoel - who serves as chief commercial officer. Both were popular TikTok creators before they built the agency, and that origin still shapes the way MantaYaY talks about its work. It is a business run by people who understand the grind of making content that has to earn its audience every single day.
By 2024 the company reported RM15 million in revenue. For 2025 it has set a target of RM40 million, and in November 2025 it raised its first institutional round: $5 million led by Kairous Capital. The money is earmarked less for advertising and more for infrastructure - new offices in China, Japan and South Korea, a deeper creator network, and AI-enabled tooling for content and commerce.
MantaYaY's work looks scattered until you see the pattern. Influencer marketing, social-media management, live selling, and short-drama production are not four separate businesses - they are four ways of monetizing the same asset: a large, active supply of creators and the audiences that follow them.
Who its customers areOn one side sit brands and advertisers in gaming, fast-moving consumer goods, and technology, spread across Southeast Asia. On the other sit the creators, actors and live hosts the company manages. MantaYaY serves both, and its revenue depends on keeping both sides happy.
The problems it solvesFor brands, short-form video is a hard place to operate: the format is unforgiving, the algorithm is opaque, and one-off influencer deals rarely compound. For creators, going it alone means chasing payments, negotiating contracts, and burning out. MantaYaY absorbs that friction on both ends - turning unpredictable virality into a repeatable, measurable service.
Matches brands with thousands of creators for campaigns across gaming, FMCG and technology in Southeast Asia.
Full account management and content strategy for brand and creator channels.
Live selling and TikTok Shop operations as a certified TikTok Shop Partner (TSP).
Serialized drama with brand placements - hits include 'Terpaling Menantu' (300M+ views) and 'Sispilih'.
A certified Malaysian Multi-Channel Network managing creators, actors and live hosts.
Gaming IP, creator signings, and collaborations with titles like PUBG and Honor of Kings.
Plenty of agencies sell reach. MantaYaY's edge is that it can point to outcomes - live-commerce sales you can count, and owned IP that keeps working after a campaign ends. Its certifications as a TikTok MCN and Shop Partner give it standing that ad-hoc influencer shops lack, and its multi-market teams mean a campaign can run in three countries without three separate vendors.
The short dramas are the clearest example of the difference. Rather than renting a creator's attention for a single post, MantaYaY builds stories audiences return to - and sells brands a place inside the plot. That turns content from a cost into an asset.
MantaYaY earns across several lines: brand campaign fees for influencer and KOL work, retainers for social-media management, commission and operations fees on live e-commerce, and production budgets for branded short dramas. It is a services-and-network business - monetizing a supply of creators against demand from brands, with owned IP layered on top.
That mix has grown quickly. The company reported RM15 million in revenue for 2024 and has set a RM40 million target for 2025 - a projection, not a booked figure, but one that signals the trajectory management is betting on. The $5 million Series A is meant to fund the infrastructure that makes such growth repeatable rather than a one-off.
Figures are company-reported. 2025 is a stated projection.
A former TikTok creator who leads the company - by his own LinkedIn line, someone who "sells everything on TikTok."
A popular Malaysian creator turned chief commercial officer, known for gaming content and a creator-first sales philosophy.
Where it fits within the marketShort-form video is where a huge share of Southeast Asian attention now lives, and TikTok Shop has turned that attention into a commerce channel. MantaYaY is positioned squarely in that convergence - part creator agency, part production studio, part commerce operator. Its planned expansion into China, Japan and South Korea reflects a bet that the next wave of the creator economy is regional and cross-border, not just viral.
Former TikTok creators Yubin Ng and Joel Lim launch a TikTok-first creator agency in Kuala Lumpur.
Builds a multi-thousand creator network, launches short dramas like 'Terpaling Menantu', and reports RM15M in revenue.
Raises $5M led by Kairous Capital and targets RM40M revenue while planning expansion into China, Japan and South Korea.