technical-marketing
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The Agency That Builds the Machine Before the Machine Exists
From a rural New York office, Blass Marketing turns engineered products, long sales cycles and rooms full of skeptics into stories people can actually follow. Its best trick is not louder advertising. It is patient translation.
The Strange Business of Making Marketing Pass the Engineer Test
TREW Marketing built an agency around a stubborn fact: engineers do not dislike marketing nearly as much as they dislike marketing that wastes their time. The fix begins before the campaign, with better questions, sharper evidence, and a client willing to do the homework.
WelComm sells the “so what” behind the specification
The San Diego agency speaks fluent engineering. Its business is turning complicated electronics into stories that the people buying them have a reason to read.
Manny Ataebi Learned the Code. Then He Learned to Sell the Story.
A six-year apprenticeship in code gave Manny Ataebi an uncommon marketing instinct: understand the machinery, strip away the jargon, and make the buyer care.
Asaph Schulman Put a Hacker’s Instinct Into B2B Marketing
The Firebolt CMO began as a software engineer, helped Checkmarx grow from below $1 million to more than $85 million in revenue, and learned that technical buyers will forgive a joke long before they forgive fluff.
Rob Sobers Still Thinks Like an Engineer. That May Be His Marketing Advantage.
He learned to code to win at a text-based game, nearly went to law school, and entered marketing through the side door. At Varonis, Rob Sobers has spent more than a decade proving that technical fluency and plain speech can belong in the same room.
David Klein Put Network Observability in a Perfume Bottle
Kentik’s CMO makes deeply technical infrastructure memorable with audience research, cheap cameras, quick jokes and the occasional fictional fragrance.
Shannon King Builds the Growth Engine Before the Spotlight Arrives
Across developer tools, monetization infrastructure, and cloud security, Shannon King has treated marketing as an operating system - one built from shared language, measurable behavior, and the discipline to make technical ideas travel.
Cate Lochead Is Turning Engineering Precision Into a Story People Can Use
After a career marketing databases, cybersecurity, cloud directories, and enterprise AI, Cate Lochead has arrived at infrastructure software with a clear brief: make complex engineering matter to the people who depend on it.
Dan Temkin
Dan Temkin is a Senior Technical Product Marketing Manager at Kong (formerly Mashape), one of the world's leading API management platforms. With over a decade of experience in API strategy spanning roles at IBM and Kong, Temkin sits at the intersection of complex distributed systems and the business language needed to explain them. Based in Madison, Wisconsin, he shapes how enterprises think about API security, AI governance, and the economics of running LLMs at scale - authoring widely-read Kong blog posts, speaking at Apidays and AWS re:Invent, and helping translate the architecture of Kong's $424M-funded platform into decisions that matter to engineering and executive teams alike.