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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

technical-marketing

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Company
The Agency That Builds the Machine Before the Machine Exists
Enterprise · Media

The Agency That Builds the Machine Before the Machine Exists

From a rural New York office, Blass Marketing turns engineered products, long sales cycles and rooms full of skeptics into stories people can actually follow. Its best trick is not louder advertising. It is patient translation.

b2b-marketing · advertising-agencyRead →
Company
The Strange Business of Making Marketing Pass the Engineer Test
Enterprise · Media

The Strange Business of Making Marketing Pass the Engineer Test

TREW Marketing built an agency around a stubborn fact: engineers do not dislike marketing nearly as much as they dislike marketing that wastes their time. The fix begins before the campaign, with better questions, sharper evidence, and a client willing to do the homework.

b2b-marketing · technical-marketingRead →
Company
WelComm sells the “so what” behind the specification
Enterprise · Media

WelComm sells the “so what” behind the specification

The San Diego agency speaks fluent engineering. Its business is turning complicated electronics into stories that the people buying them have a reason to read.

b2b-marketing · engineer-to-engineerRead →