sports-streaming
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BoxCast Built the Live-Stream Button for Teams That Can’t Afford to Miss
A funeral-home request became a hardware-and-software company for churches, schools, governments and event teams. BoxCast’s bet is simple: the best broadcast system is the one that starts on time, survives bad internet and does not need an engineer hovering over it.
The Marketer Fox Handed Its Streaming Future
He built subscriber machines at Hulu and FanDuel before the streaming wars got loud. Now he has to convince America to pay Fox directly.
Dream Sports Lost Its Cash Engine. Now It Wants the Rest of the Fan's Day
The company that taught millions of Indians to manage imaginary cricket teams is attempting a harder rebuild: turning one enormous audience into many smaller businesses without the paid contests that once funded the machine.
The 123-Year-Old Startup That Put a Clock on Baseball
Thirty rival owners, one shared product, and a rulebook that finally admitted the game was too slow. Inside the business behind the batter's-box logo.
National Football League (NFL)
The NFL is less a single sports company than a carefully tuned operating system for 32 clubs - one that turns a short season into year-round media, data, merchandise and global fandom.
FloSports
FloSports is an Austin-based direct-to-consumer sports streaming company that broadcasts underserved and niche sports - wrestling, cycling, track and field, motorsports, gymnastics, grappling, hockey and more - with the depth typically reserved for major professional leagues. Founded in 2006 by brothers Martin and Mark Floreani, the subscription platform streamed roughly 40,000 live events in 2024, reached more than 23 million viewers, and reported record revenue and sustained profitability ahead of its 2025 Series D round led by Dream Sports.
Mark Floreani
Mark Floreani is the CEO and co-founder of FloSports, the Austin-based streaming company he started in 2006 with his brother Martin and Madhu Venkatesan on roughly $10,000-$20,000 and a van. A former All-American runner at the University of Texas, he filmed the company's breakout moment - Ryan Hall's U.S. half-marathon record - from the back of a noisy pickup truck. FloSports now streams around 50,000 events a year across more than 25 sports that mainstream broadcasters overlook, built on the bet that passion, not audience size, defines a great sport. Floreani took over as CEO in 2018 and has pushed the company deeper into college sports, hockey, motorsports and, more recently, AI-powered production and dubbing.