Jon Carter is the CEO and Founder of Prado, an Austin-based technology platform that connects physicians, nutrition providers, and food businesses to make food function as medicine — unlocking $170 billion in pre-tax HSA/FSA dollars for medically tailored meals. Before Prado, Carter built a career spanning digital product leadership at Union Bank and Live Nation (where he ran eCommerce for 600+ artist brands including Jay-Z and Madonna), and CEO of Snap Kitchen. His father died from type 2 diabetes, and that loss transformed into a professional mission: eliminate the friction preventing food from operating as healthcare.
Cityblock Health is a New York-based, technology-driven healthcare company that delivers integrated primary care, behavioral health, and social services to Medicaid and dually eligible (Medicare-Medicaid) members in underserved communities. Spun out of Alphabet's Sidewalk Labs in 2017, Cityblock pairs neighborhood-based care teams with a custom care-management platform to treat the whole person - medical needs alongside housing, food, and other social drivers of health - under value-based, risk-sharing contracts with health plans. It serves more than 100,000 members across over ten states.