snacks
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Campbell’s big idea: leave the water out.
A lighter soup can helped build a pantry business. A costly detour into fresh food, a $2.7 billion sauce deal, and a new round of cuts show how hard that simple idea is to repeat.
Conagra Brands sells you back your evening
Behind Birds Eye, Slim Jim and a very busy freezer aisle sits a company built around a familiar problem: dinner needs to happen. Its harder problem is making convenience pay.
The Borrowed Cadillac That Became an Office-Pantry Empire
Crafty began with four friends, a borrowed Cadillac, and a plan to put a kegerator in every office. A decade later it stocks the snacks for DraftKings and Robinhood - and turns the break room into a spreadsheet.
Hormel Built a $12 Billion Business Out of the Middle of the Grocery Store
The maker of SPAM now reaches 81 percent of U.S. households with a portfolio that runs from peanuts to pepperoni. Its real product is a system for putting familiar food almost everywhere people eat.
The Campbell's Company
The company that taught America to recognize a soup can is betting its next chapter on a much bigger pantry - from Rao's sauce to Goldfish crackers. Its hardest task is not escaping its past, but making that past useful again.
General Mills
It began as one flour mill on the Mississippi in 1866. A century and a half later, General Mills fills roughly nine in ten American pantries - and is betting its next chapter on cereal, snacks and, increasingly, the dog bowl.
IQBAR
IQBAR is a Boston-based 'brain + body' nutrition company that makes plant-protein bars, electrolyte hydration mixes (IQMIX), and adaptogenic mushroom coffee (IQJOE) formulated with brain nutrients like Lion's Mane and Magtein magnesium L-threonate. Founded by Harvard psychology grad Will Nitze, IQBAR pairs low-sugar, vegan, keto-friendly snacks with functional ingredients aimed at sustained mental clarity and energy, sold direct-to-consumer and across 8,000+ retail locations including CVS and Kroger.
Foodberry
Foodberry is a Boston food-technology company that reverse-engineers the way nature wraps fruit. Its proprietary plant-based coatings turn purees, nut butters, dairy, and even ice cream into self-contained, mess-free, bite-sized snacks - no plastic wrapper required. Spun out of Harvard and MIT lab research and backed by 20-plus issued patents, Foodberry works as a B2B innovation and co-manufacturing partner to consumer brands, with a recent strategic partnership with Bel Group (Babybel, GoGo squeeZ) aimed at the $6B+ U.S. fruit-snack category.