sao-paulo
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The Quiet Roll-Up Wiring Brazil's Interior, One Bought-Out ISP at a Time
A decade of acquisitions turned a scattered handful of small-town providers into Brazil's second-largest ISP in Sao Paulo state. Here is how Alares built a fiber network out of everyone else's leftovers.
Sallve Handed the Lab Notebook to 10,000 Strangers
The Sao Paulo brand born on the internet turned skincare shoppers into co-creators - and a beauty blogger's audience into a company that raised roughly R$170 million.
When Brazil's Two Premium Fashion Rivals Decided to Share a Closet
Icomm Group merged OQVestir and Shop2gether into one company - then kept them competing on the same runway. Here is how Brazil's leading premium fashion e-commerce operator runs two storefronts, one warehouse, and a marketplace for the brands nobody else stocks.
Ythalo Silva
Ythalo Silva is the co-founder and CEO of Vobi, a Y Combinator-backed (W22) project and construction management platform built for small construction businesses across Latin America. He turned a struggling home-renovation marketplace called HomeHero into a SaaS product that helps contractors, architects, and remodelers cut manual budgeting and procurement work in half. A serial founder out of the MAR Ventures venture builder, he previously co-founded Modiax, acquired by Foxbit in 2019.
Vobi
Vobi is a Sao Paulo-based, all-in-one project and construction management platform for small and midsize construction businesses across Latin America - contractors, remodelers, architects and engineering firms. It rolls estimating, budgeting, scheduling, a client portal, purchasing and payments (Vobi Pay) into one system, with AI agents for finance, procurement and work diaries. Backed by Y Combinator (W22) and MAR Ventures, the platform says it manages over R$5 billion in construction projects annually.
Linklabs
Linklabs (branded 'Remix The Web') is a Sao Paulo-based software platform that helps brands, publishers and agencies collect, moderate, display and analyze social content from across the web. It aggregates user-generated content from 15+ social networks, review sites and messaging apps into curated social walls, website hubs, event projections and ad units - with built-in content-rights management and campaign analytics to turn peer recommendations into measurable marketing conversions.
Hubla
Hubla is a Brazilian creator-economy platform that lets creators sell and manage digital products - online courses, memberships, mentorships, e-books and paid WhatsApp/Telegram communities - through an all-in-one checkout, payments and member-management system. Founded in 2020 as ChatPay and rebranded to Hubla in late 2021, the São Paulo company processes payments (PIX, card, boleto) and takes a fee on each sale. Backed by Kaszek and Y Combinator, it has grown into one of the country's larger 'Shopify for creators' players and is now leaning into AI sales agents.
Bloom Care
Bloom Care is a Brazilian femtech building the country's largest virtual clinic for women's and family health. Founded in 2017 by three women, its app pairs members with gynecologists, obstetricians, pediatricians, psychologists and nutritionists for continuous, evidence-based care across the full life journey - from menstrual health and fertility through pregnancy, postpartum, parenting and menopause. Sold mostly through employers and health plans on a B2B2C model, Bloom counts partners like Sanofi, SulAmérica, Natura and Nestlé, and was named to CB Insights' Digital Health 150.
Roberta Sotomaior
Roberta Sotomaior is the co-founder and CEO of Bloom Care, a Sao Paulo digital health platform for women and families that she built after walking away from a career in international diplomacy. She spent roughly six years studying conflict resolution in Boston, decided prevention beat firefighting, and turned that conviction into a B2B2C company now embedded as a corporate benefit at hundreds of Brazilian employers including Natura, Sanofi and SulAmerica. She raised a R$3M pre-seed in 2021, drew angel checks from the presidents and ex-CEOs of Novartis and Gympass, and made CB Insights' global list of promising digital health startups as the only one founded entirely by women.
Henrique Andrade
Henrique Andrade is the CEO and co-founder of CEFIS, Brazil's largest corporate education platform for accounting, tax, and labor law professionals. Founded in Goiânia in 2013 and launched in 2014, CEFIS has scaled to over 400,000 students and 5,000+ courses, reaching its first million reais in revenue within 14 months. Under Andrade's leadership, CEFIS expanded internationally to Redwood City, California in 2018, inspired by Silicon Valley's best practices in e-learning and talent management. Based in San Francisco, Andrade blends a meritocracy-driven culture - drawing inspiration from Goldman Sachs and the 3G Group - with a Google-style workplace designed to attract top engineering talent.