sales-marketing-alignment
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Kay Kienast Built a Career for the Moment the Marketing Plan Stops Working
From consolidating a seven-distributor channel to teaching AI-era teams to recognize the right buyer sooner, Kay Kienast has made a specialty of marketing when the company, the market, or both are in motion.
Bryan Urioste Keeps Marketing’s Wild Ideas on a Short Financial Leash
The Redwood Software CMO has spent three decades joining creative nerve to commercial proof - from an irreverent SXSW campaign to a Thursday ritual built around the pipeline.
Jamie Walker Learned to Live by a Number - Then Helped Keyfactor Reach $100 Million
A college basketball player turned door-to-door salesperson brought an athlete's stamina and a seller's respect for the scoreboard to cybersecurity marketing. At Keyfactor, that education met a five-year run from roughly $15 million to more than $100 million in recurring revenue.
Trinity Nguyen Built the Website. Then She Built the Revenue Machine.
A voluntary website rescue became a six-year operating story. Now UserGems' CMO is testing how far AI can take a lean go-to-market team without sanding away the human judgment that makes marketing work.
Emily Ferdinando Counts What Marketing Likes to Hide
Bugcrowd's CMO came to marketing through the sales floor. That detour taught her to distrust tidy funnels, follow the whole buyer journey, and make every campaign answer a blunt question: did it move the business?
Suzanne Behrens Spent 30 Years Making Government Technology Feel Human
She helped scale Microsoft's public-sector business from $100 million to more than $3 billion, then spent her final CMO chapter replacing mass marketing with precision. Her enduring idea is simpler than the software: sales and marketing should share the work, the numbers, and the consequences.
Andrea Brody Learned Marketing at the Mall - Then Took It Global
A student experiment with her sister became a career-long study of why people buy. Decades later, Brody is still turning curiosity into growth - across software companies, sales teams and a risk market with no single obvious buyer.
Lina Tonk Is Teaching Marketing to Speak Revenue - and Every Language
The Colombian-born CMO built her career by translating between rooms that often misunderstand one another - marketing and sales, brand and revenue, headquarters and the customer. At Smartling, language itself has become the business.
Nicole Milstead Took the Scenic Route to the C-Suite - and Kept the Map
A social-work graduate became an enterprise-software CMO by learning to read people, systems and numbers at once. Her useful idea is simple: empathy belongs in the operating model.
Marina Devalia’s Real Product Is Trust at Scale
After 18 years in SaaS marketing, Vantaca’s CMO has built a career around an unfashionable idea: sales and marketing work better when they trust each other.
Heather Adkins Is Rebuilding Marketing Like a Job Site
At Trimble, Heather Adkins is turning a 300-person marketing organization into one shared growth engine. Her method is less campaign magic than construction discipline: align the plans, pour the foundation, and make every name earn its place.
Cliff Dinwiddie Put Sales and Marketing on One Scoreboard
After three decades in telecom, Uniti and Kinetic CMO Cliff Dinwiddie has a plain-spoken operating system: share the numbers, start with the customer’s problem, admit when you are wrong, and let AI make the humans more useful.
Swivel Says B2B Growth Breaks at the Hand-Off - Its Fix Is One Revenue System
The Cincinnati consultancy bets that stalled pipeline is usually a wiring problem, not a talent problem. Its RevOS model replaces the agency pile-up with one accountable, full-funnel operating system.
Denise Persson Built Snowflake's Marketing Engine on a Six-Month Bet
Before the dashboards, Denise Persson carried leads to sales on a floppy disk. Three decades later, the Snowflake CMO still believes the decisive technology in a growth company is trust.
Tricia Gellman
She began as a graphic designer who thought marketing was fluff. Three decades later, Box CMO Tricia Gellman is still solving the same problem - how to make a story move an entire business.